An outsider one would think of WWE as just wrestling for titles, some extreme in-ring action and some exciting microphone action. Only a WWE fan would know why this thing is so amazing and what happens here. One of the best things that happen in WWE apart from WrestleMania is the social service this company does.
It contributes a lot to the society by several initiatives; talk about contributions to the “Make a Wish” foundation or their beautiful tie-up with Susan G Komen to fight breast cancer. These two, among many others, were famous because of the success they have produced over years and their continuity year after year.
These initiatives have been successful in touching lives from various strata of the population, and they prove that the company cares for the society.
As part of this slideshow, let us have a look at 5 such initiatives that WWE does for the society:
#1 'Talent Scholarships'
WWE has been blamed multiple times for ruthlessly managing their talent. Claims of not giving proper medical support to superstars, being asked to work despite injuries and not delivering on the contract promises are a few of them. This is not it. There is this other half of the story that often goes untold.
Every year, WWE provides $5000 for former talents under the "Talent Scholarship Programme". The superstars could use this amount to complete a college degree or do a certificate course from an accredited university.
Three superstars will be nominated under this programme every year. Last year, it was awarded to former WWE superstar Paul Burchill, WWE diva, Maria and a talent from the developmental territory, Michael Thompson.
#2 'GLAAD'
One of the biggest problems the LGBT community has been facing over the years is that their voice is never heard. They are not the decision makers anywhere. To bridge this gap and encourage this section of the society, WWE came up with the GLAAD community (Gay and Lesbian Alliance Against Defamation).
WWE gives the LGBT community a platform to raise their concerns, share their stories and tell the world how they feel when the media shows them in a defamatory way.
The ultimate objective of this initiative is to promote understanding of this community of people in society and ensure that they are accepted and received well. It also aims at bringing equality in society.
#3 'Be a Star'
'Be a Star' is an initiative by the company to prevent bullying. It has been observed over the years that kids in the US suffered from the problem of being bullied by their peers and it is to end this practice that the company came up with such an idea.
The objective is to drive home that every individual is a STAR in his chosen field and there is no point in bullying the other individual.
This initiative is trying to empower schools by giving them toolkits to launch their own “Be a Star” chapters and also providing students, a platform to share their personal experiences with being bullied. This campaign has a total of 58 alliances globally, and nearly 30,000 students in the US have taken the pledge to end bullying.
#4 ‘Tribute To The Troops’
WWE has not only proved that it is socially responsible but also concerned for the army that protects the country 24X7. In this regard, the company has come with up the idea of “Tribute to the Troops”, an exclusive event targeted at the Army.
This event is held every year in December, and some blockbuster matches are usually set up as part of this event.
This event started in 2003, as a collaboration between WWE and Armed Forces Entertainment. Apart from the one-hour event, the superstars interact with army personnel for three days and visit army camps and military bases. An exclusive event for the guys that put everything on the line for their country is worth the effort! Isn’t it?
#5 Breast Cancer Awareness-
WWE has partnered with Susan G Komen to fight breast cancer. In October, everything in WWE turns pink- the wrestling gear of the superstars, the ropes in the ring, the microphone and what not!
This month is also called the National Cancer Awareness month. WWE contributed One Million Dollars to this organisation earlier, and Cena has a pivotal role in promoting this campaign.
This is the fifth year of their collaboration and a campaign, “More than Pink” was launched by the company this October. The company is trying to help Susan G. Komen to reduce the breast cancer cases from 40,000 to half of it by the next decade.
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One of Samoa Joe's colleagues had harsh words for him HERE
