WWE Backlash Rumor Roundup: Vince McMahon making big changes, Surprising title change coming?

Reasons behind the "Greatest Wrestling Match Ever" branding at WWE Backlash

The 'Greatest Wrestling Match' tagline for Edge vs. Randy Orton has surprised a number of fans and critics, the feeling behind it being that the tagline is likely to cast a shadow over the match, no matter how good it is.

According to Sportskeeda's Tom Colohue, the reason behind the tagline for the match at WWE Backlash could have been done in a way to create a footprint on Google searches:

"Both the branding of the match between Edge and Orton at Backlash and the recent drunk driving arrest storyline for Jeff Hardy have being written in a way so as to create a long-term dominance of internet airwaves. The branding of the "Greatest Wrestling Match Ever" has apparently been written so that a casual viewer is more likely to stumble upon Edge Vs Orton - rather than a match from an alternative wrestling company. Edge and Orton’s match has seemingly been selected for this purpose due to the longevity of both men's connection with the casual wrestling audience."

A separate report states that the 'Greatest Wrestling Match' tagline was initially meant for WWE's show in Saudi Arabia, which had to be canceled because of COVID-19 and that the company simply decided to have the match at WWE Backlash instead.