What about Dean Ambrose? The dream match of Dean versus Roman for the championship could’ve happened by now, but WWE will not pull the trigger on either man turning heel. But Ambrose has put his time in, he’s over, and he is definitely a fan favorite. Doesn’t he deserve a title run?
How does AJ Styles fit into WWE’s main event scene now? With back to back losses to Roman on the pay-per-view stage, how could anyone truly believe he will actually get back to serious world title contention now? Styles is an amazing talent and could carry the belt with pride, so why give him one program with Roman, then kick him down to the mid-card?
A second championship means that more guys get a shot. Whether it’s Roman or John Cena carrying the company’s primary championship, the other championship could be held by any of the aforementioned Superstars. Finally, WWE would once again have more than one chance for talents to be elevated that perhaps might not have the opportunity otherwise.
But is that part of the problem with two titles? Are fans so anxious to see their favorites have a shot that they’re willing to accept further devaluation of the Intercontinental and United States Championships? Is WWE so anxious to give its upper card stars a shot that status of both those titles will just continue to drop again?
Perhaps a better idea for the brand split is not two world championships, but each of the existing secondary titles to be featured on Monday and Tuesday. The Intercontinental title could stay on Raw while the United States title could go to SmackDown.
The Miz would be considered the most important titleholder on Raw. Any Superstar that pinned him, even if it was a non-title match, would get a shot at the WWE World Heavyweight Championship. The same would apply to Rusev and the U.S. title on SmackDown. Eventually, both of these championships would reach such a level of importance that their value could not be denied anymore.
