#1 Styles Is The Next Cena

Turning AJ Styles heel at Money in the Bank has been many people's choice for one of the shocking moments from the show, but when you look at this from a business perspective it just does not seem logical.
Styles is one of the most popular stars in WWE, and while he has not reached mega levels of drawing power such as John Cena, Styles has reached some impressive numbers in terms of merchandise sales, TV ratings, and house show drawing power.
Look who just shut down all of Tony Khan's critics! More HERE.
Therefore, while it would be amazing to see heel Styles rip into Rollins at the event, there is too much money to be made with this man as a babyface, but Rollins, on the other hand, can sacrifice his babyface run.
Rollins is extremely popular judging by his drawing ability in different areas, so it's easy to see why WWE put the title on him, but right now it's either Styles or Rollins to bite the bullet as a babyface.
Rollins going heel would be what's best for business at the moment, as we can't have two top babyfaces on Raw without a top heel, and Rollins should be the man to fill that place.