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What's the story?
He's been off WWE television for a while but R-Truth has still been very busy. In fact, he's just released another single - and found a very innovative way to promote it.
R-Truth has released the song "That'z Endurance" under his real name Ron Killings, and took to social media to say that he'll send every 100th person who buys the song something in return - $100!
In case you didn't know...
Killings has released two studio albums so far and, while he's not appeared on WWE television for a while, he's always been a fan favourite as R-Truth.
R-Truth was most recently on RAW in a feud with Goldust that saw the "What's Up?" rapper mimic Goldust's director's chair promos, quoting classic movies in his jabs at The Golden One.
However, one of R-Truth's most popular segments was his oblivious spell of always being incredibly late with everything or even wrongly assuming he was in matches - with one highlight being the former United States Champion bringing a ladder into the Royal Rumble Match believing he was in the Money in the Bank Ladder Match.
Killings, though, is a former Tag Team Champion, a former United States Champion, a two-time Hardcore Champion and has even previously been involved in a WWE Championship rivalry with John Cena. While his most recent roles in WWE have been comedic, Truth takes his music career very seriously.
The heart of the matter
R-Truth took to Twitter to post a video, which you can see below, where he said for every 100, he will give 100. He clarifies that, if you buy his single, tag him on Twitter, send him a direct message, make sure he sees it, and every 100th person to do so will be sent $100.
The single, That'z Endurance features Mannish Mania and is available now on both Apple Music/iTunes and Spotify.
What's next?
We'll just have to wait and see if the ploy works. Killings has a pretty big following online with 1.61 million followers on Twitter, so if it takes off, it could be pretty costly for the WWE veteran.
If it does, though, this could rocket R-Truth right into the charts while turning more eyes, and ears, to his music.
Author's take
I personally like R-Truth's music. I listened a while back after hearing Killings on a podcast and thought it was pretty cool, so hopefully it takes off for him.
Either way, even if you don't like his music, it's a pretty good deal. To spend just over $1 and have a 100/1 chance of getting $100 isn't bad odds at all - and it might be the cheapest advertising Truth ever buys!
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