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What's the story?
The Susan G Komen's race for a cure and WWE have a long-standing partnership. Every October WWE does something special for Connor's Cure and Susan G Komen. WWE usually changed their middle ring rope to pink signifying it's October and this year they're auctioning off ring-worn items for the cause.
However, Goldust appears he will really be getting into the spirit this year because he's going to paint his face pink to match the middle ring-ropes.
In case you didn't know...
Goldust has changed up his makeup for several reasons throughout his career. He's taken it to the extreme once or twice and even dialled it back for other events. Sometimes he doesn't even wear makeup at all which is kind of odd considering how infrequently we actually see Dustin Rhodes' actual face.
WWE and Susan G Komen has a tight-knit relationship at this point and it doesn't show any signs of slowing down. Cancer survivors are presented with championship titles in the middle of the ring surrounded by Superstars who were just battling it out in previous segments on the show, other Superstars take part in charity events, and Stephanie McMahon never passes up a chance to do her part as well. It's a great time to contribute to this worthy cause and break kayfabe at the same time.
The Heart of the matter
It looks like Goldust is going to gear up in a big way for the Susan G Komen next week because he recently announced he would be choosing the colour pink for his face paint on Raw.
We can only hope this special paint job will get him on television but it's also likely if Goldust is doing this then WWE might have some kind of plan for him next week.
What's next?
As the years go on WWE is going to become more involved in charitable work. Not only is it a socially responsible thing to do as well as a great public relations move, but Stephanie McMahon obviously loves doing this kind of work. Since she's WWE Chief Brand Officer, then The Billion Dollar Princess is going to make the decisions she feels are best for WWE's branding and future.
Author's take
Goldust has always been one of my favourites and he really should be up on everyone's list. He has done a lot to step out of his father, Dusty Rhodes' shadow as The Bizzare One. Although he might be looking toward wrapping up his in-ring career event I'm sure WWE would be able to find a place for someone like Goldust in the organization when the times does come to hang up his golden boots.
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