WWE News: Huge honor for Stephanie McMahon, third year in a row

What's the story?

It's a great time for WWE Chief Brand Officer, Stephanie McMahon. Not only did she receive worldwide press for being an integral component of the Women's Evolution, she's been confirmed as a speaker at the Cannes Lions International Festival of Creativity, for the third year in a row.

We thank Wrestling Inc. for the heads up. The following Tweet is the official announcement.

Just confirmed: @StephMcMahon, Chief Brand Officer @WWE will be on stage at #CannesLions 2018. She knows a thing or two about content marketing and how to build a global brand so don't miss her this year...https://t.co/lPSw6Run6B pic.twitter.com/X9mvY1OdVG

— Cannes Lions (@Cannes_Lions) February 8, 2018

In case you didn't know...

The Cannes International Festival of Creativity is a monumental event that celebrates excellence in marketing, communication, design, entertainment and much more.

They've had a brilliant relationship with WWE thus far, with Triple H, Stephanie McMahon and John Cena being some of the superstars who've made appearances at the festival in the past.

2018 will be the 65th edition of the festival, and Stephanie McMahon will represent sports entertainment, at the prestigious event.

The heart of the matter

The story of WWE is not merely admirable to us in the wrestling media, and you, the wrestling fan. Many across the board are absolutely in awe of the wrestling promotion, and how it continues to be an international force after so many years of existence.

Stephanie McMahon does not only speak about the marketing and branding exercises that WWE carries out at these conferences but also makes it a point to touch upon everything that WWE does for the community at large, as well.

What's next?

Stephanie McMahon continues to be one of the prime WWE figures, behind the scenes. As for when she'll appear on TV next, we can only speculate. One assumes that she'll be an integral part of the Ronda Rousey program, heading into WrestleMania.

Author's take

Having been a part of the advertising circuit for many years, I know just how monumental this event is. Some of my friends attend this event on an annual basis, and have told me in the past that- 'Guess what! Stephanie McMahon was at Cannes!'

It is these mainstream appearances that help in introducing the WWE brand to new audiences, and helping the brand gain recognition at a massive global level!

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