The WWE’s presence in China received a major boost when they announced a new content distribution multi-year deal with PPTV, the return of WWE live to Chinese shores in September of this year, and the intake of the first Chinese athlete into the WWE performance centre.
The new deal with PPTV would allow Chinese viewers of the WWE to exclusively stream both Monday Night Raw and SmackDown! on any electronic media.
The highlight of the event, that took place at Mercedez-Benz Arena in Shanghai, was the near 3-minute speech rendered by John Cena almost fully in Mandarin.
John Cena’s work ethic is stuff of legend already, frequently exemplified by his early returns from injury, but the fact that he made the speech without visual cues and still relayed it naturally was impressive, to say the least.
WWE Chief Revenue & Marketing Officer Michelle D. Wilson, WWE Vice President & General Manager of Greater China Jay Li, WWE Executive Vice President, Talent, Live Events & Creative Paul “Triple H” Levesque, Vice President of PPTV, General Manager of PPTV Sports Stephen Zhang and CEO of Shanghai Expo Development Ltd. Ding Hao were the other luminaries that were present at the function.
If the WWE’s plans involve delving into the Chinese market in a big way in the future, they sure seem to be pushing all the right buttons.
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