While we here at Sportskeeda weren’t shocked by what transpired on SmackDown LIVE as we were the first with the scoop of Jinder Mahal winning the six-pack challenge, we bet the fans who were oblivious to it were taken aback by the Indo-Canadian star getting the biggest win of his career.
Mahal defeated Sami Zayn, Luke Harper, Erick Rowan, Dolph Ziggler and Mojo Rawley to become the no.1 contender for the WWE title, not without the help of the debuting Bollywood Boyz.
So for all the folks who are wondering why WWE took the decision to push Jinder so hard, it has all been done due to the company’s expansion plans in India. India is one of the biggest markets for the WWE, with an ardent fan base ever-so-ready to consume whatever the company throws at them.
As reported by Wrestlingnews.co, WWE recently appointed Sheetesh Srivastava as the General Manager and VP of their office in India. Having previously worked for Walt Disney India, Srivastava will be overseeing all operations in the country including house shows, marketing, promotions, and sponsorship.
Mahal winning and the Bollywood Boyz debuting on SmackDown comes at a time when the WWE Shop was recently expanded to Indian shores. The WWE India Shop will be flooded with Mahal and Bollywood Boyz merchandise in the weeks to come and the company will be hoping for it to be sold out soon.
In case you didn’t know, Mahal was born in Calgary, Canada and has his family based in Punjab. He is all set to face Randy Orton (that is if he wins against Bray Wyatt at Payback) for the WWE Championship at Backlash and will be flanked by Gurv and Harv Sihra, collectively known as the Bollywood Boyz.
