WWE News: WWE makes major change to boost ratings

What's the story?

WWE has introduced a major change on one of its social media platforms to tackle the issue of declining ratings.

The promotion's Youtube channel has stopped posting videos during the live broadcast of its weekly shows.

In case you didn't know...

WWE is currently in hot water in regards to weekly ratings. The company's premiere shows, Monday Night Raw and SmackDown Live have been suffering from a rating decline since a long while now.

Look who just shut down all of Tony Khan's critics! More HERE.

Last year, Vince McMahon and the entire McMahon family addressed the WWE Universe on Raw, promising that change is coming. This was seen as a move to boost ratings up, but it didn't do much good for the product. Recently, a fan posted a tweet blaming Vince McMahon for Raw's poor rating score. To Twitterati's absolute shock, Triple H liked the tweet, but ended up unliking it three hours later.

Also read: 3 signs WWE is heading towards a McMahon vs McMahon war

The heart of the matter

It seems that WWE has started working towards coping with this scathing issue. Starting tonight, WWE has stopped posting videos on its Youtube channel during Monday Night Raw's live broadcast. It's evident that a large chunk of viewers takes to Youtube to keep up with the action, instead of tuning into the show on television.

The first video from tonight's Raw was posted immediately after the show went off the air. WWE's Twitter account essentially does the same during Raw's live broadcast, but no changes were made to it. One reason for this might be the fact that the Twitter handle only posts gifs, images and short videos during the broadcast, unlike the Youtube channel.

What's next?

The decline in ratings is a problem that has been hounding WWE since a long while now. It would be interesting to see what more does WWE come up with to boost the ratings up.

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About the author

Abhilash Mendhe is a pro wrestling journalist at Sportskeeda with nearly five years of experience. He completed his MBA from the Symbiosis Institute of Telecom Management in 2016 and worked with multiple banking institutions, including Tech Mahindra. While he started writing WWE articles for Sportskeeda in 2019 as a hobby, it eventually became a significant part of his professional journey.

Abhilash checks his articles thrice before sending them to the editing team, ensuring his work is highly accurate and reliable.

He has interviewed prominent pro wrestling personalities like Noam Dar, Angry Miz Girl, Brendan Cobbina, and Jesse Lambert. Abhilash is a big fan of AEW star Orange Cassidy, as he believes the former International Champion’s on-screen gimmick of an extremely lazy guy resonates with him.

Given the opportunity to script WWE’s next big storyline, Abhilash would treat fans to the second installment of The Bloodline Civil War. He would book Roman Reigns to re-form The Bloodline with The Usos and Sami Zayn upon his comeback. The angle would see The Tribal Chief-led group go head-to-head with The Rock, Solo Sikoa, Tama Tonga, and Jacob Fatu in a blockbuster family feud.

When not reporting on pro wrestling, Abhilash likes to work out, go on walks, read, and explore new eateries.

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Edited by Kingshuk Kusari