WWE RAW: 4 Reasons why Becky Lynch defeated Charlotte Flair in the opening match

#3. Allows Lynch to be presented as the face of the brand

Becky Lynch and fiance Seth Rollins

When Universal Champion Seth Rollins left Friday Night SmackDown, he wasn’t sure where he'd end up. Luckily for Becky Lynch, she’d already been picked by RAW when she got things underway with Flair.

Lynch has quickly become the face of the Red brand and arguably the entire company, over the past year. This has only increased fan enthusiasm and has helped the company attract new viewers. The RAW Women's Champion only solidified her role as the face of the brand by earning day two's number one overall selection with an impressive victory over Charlotte Flair.

WHAT does @MsCharlotteWWE have to do to put down #TheMan @BeckyLynchWWE?! #RAW pic.twitter.com/ACOWO4fH7n

— WWE Universe (@WWEUniverse) October 15, 2019

A victory over Flair helped prove that Lynch is a superior talent, at least presently in the eyes of WWE creative. She is seen as the Superstar to feature, and to build around. She will be on all the posters and the video game covers - not Flair. WWE believes in Lynch to such an extent that they aren't afraid to hand the ten-time World Champion a pinfall loss when required.

With the #1 overall selection and the clean victory over Flair, WWE has announced loud and clear that Lynch is the official face of the Red brand.