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You can always make the argument that WWE has far too many titles already. And you would not be wrong because the company certainly does have a lot of underutilized Champions.
I mean the RAW Tag Team Champions did not wrestle a match at Money in the Bank and neither did The IIconics, the WWE Women's Tag Team Champions. But then again, WWE probably has a plan for the newly unveiled green title.
The crowd did not seem all that enthused when the title was unveiled probably because of the reasons I have outlined and also, the way it looks. But whatever the case may be WWE had their reasons for launching yet another title.
What could the reasoning be for this new Championship? In this article I, will explore the possible reasons and invite you to do the same in the comments below.
#5 Adds an element of urgency to the show
I mean three Champions have been crowned on the very same night. The first was Titus O'Neil, the second was Robert Roode, and the current Champion is R-Truth. While a lot of serious wrestling fans may not really be invested in such a title, it is impossible to deny that it adds an element of unpredictability to the overall proceedings.
How often have we complained that RAW in particular and also SmackDown at times seem like by-the-numbers shows where nothing unexpected ever really happens. The 24/7 title takes us back to the era of the Hardcore Championship, where just about anything could happen at any given point in time.
It's the same reason why Brock Lesnar is Mr. Money in the Bank. There's always the threat of The Beast cashing in his contract when we least expect him to.
#4 Great way to showcase the undercard
During the course of the evening, the reigning Champion Robert Roode stopped in front of Baron Corbin and Bobby Lashley. Neither of the two men seemed to care about what should essentially be an undercard title. I suppose that it's a way to showcase the more underutilized talents in the locker room.
We saw names that we don't usually see on the show otherwise. The fact of the matter is that WWE is bloated to the brim with talent and does not have enough TV time to showcase all of them. So talents like Titus O'Neil, Karl Anderson, and Luke Gallows have to sit on the sidelines while others get opportunities.
It may a way to keep the undercard happy considering how many men are quitting the company for greener pastures. With this title, it keeps them on TV at the very least.
#3 Allows for action to happen outside the ring
Watching a three-hour long show is not an easy feat. This could be one of the reasons why there has been such a massive decline with regard to viewership because there are only so many backstage interviews, in-ring promo segments, and matches one can watch.
To have the action spill away from the ring is something that will make the product much more interesting. I mean you cannot tell me that you disliked R-Truth conning Robert Roode into believing that he was in the clear, only to claim the title for himself.
We've seen the title change hands twice, the first title change happening on the ramp and the second in a parking lot. Sure, it's a silly comedy segment at best, but wrestling has always been silly.
I wonder if we could potentially see titles change hands in toilets and kitchens and whatnot in the weeks that follow.
#2 To be newsworthy right before Double or Nothing
The landscape of the sports entertainment world is about to change with the arrival of AEW. Their inaugural event called Double or Nothing will take place very soon indeed and all eyes in the wrestling world will be on Cody Rhodes and The Young Bucks to see what they have for us. It is clear that WWE sees AEW as a threat at this point in time.
What this essentially means is that WWE will pull out all the stops to diminish the threat posed by AEW. The 24/7 Title may be a tactic in this regard, to ensure that there is a sense of urgency about their programming. It is certainly a newsworthy item right before Double or Nothing airs.
AEW could pose the threat to WWE that TNA could have posed with better booking decisions. Could AEW become the next WCW, if all goes well?
#1 To justify the Wild Card rule
One of the things that Mick Foley mentioned is that the title will not just be confined to RAW, but also to SmackDown Live, NXT, 205 Live, and NXT UK. What this basically means is that anyone could show up on RAW as a part of the Wild Card rule and take the title to their respective brand.
I suppose this is the best use of the Wild Card Rule since its inception. Now, there are 4 Superstars that could potentially show up on any brand from another brand and take on whoever the reigning Champion is at that point.
The Wild Card Rule is basically just a ploy to get big stars like Roman Reigns and Kofi Kingston on both brands. But now, there is a greater sense of purpose to the rule because of the 24/7 Title.
Maybe it'll also get more eyeballs on brands like 205 Live.
What makes Sting special? His first AEW opponent opens up RIGHT HERE.
