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#2 To eventually book his breakout feud against Rollins
No faction in history has lasted until the end of time, even though many have tried. The Shield was first betrayed by Seth Rollins and then by Dean Ambrose, both of whom went on to become heels in the roster. Even The Wyatt Family has been broken up numerous times, most notably by Randy Orton.
So, even this faction is doomed to fail at some point, and one assumes that either Seth Rollins or Buddy Murphy will become a babyface when it does happen. But when it does, there will be a program between these two talented individuals who are two of the best professional wrestlers in the entire world, right now. And like we saw with Roman Reigns, it will allow Buddy Murphy a chance to showcase to the world that he's not a sidekick but a main-event attraction.
Even though he came up short against Roman Reigns, he could actually score a pinfall victory over Seth Rollins and become a much bigger star if the feud actually happens.
