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In the latest WWE NEWS, a lot of people in the WWE Universe believed that Brock Lesnar would become the Universal Champion at Super ShowDown. After all, he pretty much promised us on RAW that he would be cashing in on Friday.
And Seth Rollins was also nursing a kayfabe injury that he sustained on RAW, making the situation rife for a cash in. Yet, thanks to a slip and tumble from his advocate, Paul Heyman, Brock Lesnar's cash-in attempt was unsuccessful.
And then, everyone assumed that Lesnar would cash in on Kofi Kingston following his match against Ziggler. Of course, nothing of the sort would happen during the match or even after the final bell rang.
So, which brings us to the question...why did The Beast not successfully cash in his contract?
#5 Both Champions are in feuds that are far from over right now
Seth Rollins renews his rivalry against Baron Corbin when he goes up against him at WWE Stomping Grounds. Similarly, Dolph Ziggler will go up against Kofi Kingston once again because it was Xavier Woods who cost him the title at Super ShowDown. Only this time, the two men will wage a war inside a brutal steel cage.
A cash-in from Brock Lesnar would have brought both stories to an abrupt and untimely halt all at once. And this is because WWE obviously wants to tell long term stories in both cases, but inserting Brock Lesnar into the mix would just throw the dynamics of the feud completely off. What you guys need to remember is that Lesnar only shows up at times, so the stories wouldn't be told completely either.
How does Xavier Woods figure into this larger arc? That's way more interesting than seeing Brock Lesnar as the WWE Champion.
#4 Would have been a waste of a cash-in once again
Isn't it surprising that someone that looks like Braun Strowman hasn't been the Universal Champion yet? He's somewhere in the under-card feuding with the likes of Bobby Lashley! I really wonder whom he wronged to be in the position that he is in.
One could say that it all began going downhill for him after he won the Money in the Bank contract last year. What should have been a very easy cash-in, was transformed into a Hell in a Cell match at Money in the Bank against Roman Reigns, where Strowman could not regain the title because of Lesnar. Unfortunately, he has never had the same kind of momentum since.
WWE should not make the same mistake with Brock Lesnar and have him cash in way too soon. It would just defeat the whole point of what Money in the Bank is.
#3 Nursing the kayfabe injury
It is very rare indeed to see someone like Brock Lesnar get mauled in MMA or WWE. But Seth Rollins absolutely annihilated The Beast Incarnate with a steel chair, even actually hurting him in the process, at least from the way it looked on our TV screens.
Had Brock Lesnar come out later during the night and actually cashed in his contract on Kofi Kingston, it would have undersold the beatdown that Seth Rollins gave him. I'm guessing this beatdown will be a ploy to write him off television for a few weeks until SummerSlam comes around.
We will all begin to breathe easy as the year passes and we forget that there's a Beast lurking in the shadows with a contract. And then, closer to SummerSlam, Lesnar's return will bring carnage and doom.
I guess it was cool of Lesnar to sell the kayfabe injury in this manner.
#2 Nobody wants Lesnar to be the Champion again
It is often said that Vince McMahon is out of touch with regard to what the audience wants to see. I'm guessing that he believes that Brock Lesnar is a big-time box office player and him holding either world Championship will mean greater box-office appeal. But judging from comments on our own website and all over the internet, very few people want Lesnar to be the Champion.
There is heel heat, that draws you in to see the bad guy get beaten up. And there's what is called go-away heat, where the bad guy makes you change the channel altogether. Baron Corbin is someone with massive go-away heat.
Had the cash-in happened and Lesnar actually become either the Universal or WWE Champion, I have a feeling that a lot of viewers would have potentially tuned out. I'd go so far as to say that a failed cash-in wouldn't be the worst idea at this stage.
#1 The cash-in would have been overshadowed by Goldberg vs. The Undertaker
Of course, had Brock Lesnar cashed in his contract, it would have been a massive and newsworthy event. However, by the end of the night, it would have been forgotten when The Undertaker and Goldberg clashed.
The fact of the matter is that the event has been built around the titanic first-time encounter between The Undertaker and Goldberg and as big a news item that a new Universal or WWE Champion would have been, WWE wouldn't want to waste it in this manner. Instead, booking a cash-in during an event where this was the central highlight will be a wiser decision.
Which essentially means that Brock Lesnar's cash-in will happen later during the year at some point. I like it when WWE keeps us guessing because wrestling can become predictable.
Do you want to see Lesnar as WWE or Universal Champion?
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