It is often said that Vince McMahon is out of touch with regard to what the audience wants to see. I'm guessing that he believes that Brock Lesnar is a big-time box office player and him holding either world Championship will mean greater box-office appeal. But judging from comments on our own website and all over the internet, very few people want Lesnar to be the Champion.
There is heel heat, that draws you in to see the bad guy get beaten up. And there's what is called go-away heat, where the bad guy makes you change the channel altogether. Baron Corbin is someone with massive go-away heat.
Had the cash-in happened and Lesnar actually become either the Universal or WWE Champion, I have a feeling that a lot of viewers would have potentially tuned out. I'd go so far as to say that a failed cash-in wouldn't be the worst idea at this stage.
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About the author
Riju Dasgupta
Riju Dasgupta is the most-read active writer in Sportskeeda at the moment, across all sports. Having come on board in 2016, Dasgupta is best known for the 'Best and Worst' column, something that has become a staple for the site!
In addition to his writing responsibilities, Dasgupta is also the Assistant Manager of the Combat Sports division. In 4 years, Dasgupta has conducted over 150 interviews with stars from WWE, Impact Wrestling, PCW Ultra, WOS, UFC, ONE FC and the world of boxing as well.
In addition to everything he does in Sportskeeda, Dasgupta is also the bassist and lyricist for heavy metal bands- Albatross and Primitiv.
Before joining Sportskeeda, Dasgupta was a comedy writer for Star TV, where he scripted lines for the iconic Lola Kutty property, in addition to hit TV shows like Axe Ur Ex & UR Fired. He was also a columnist for Rolling Stone India.
Follow him on Facebook and Twitter, for regular wrestling updates.
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