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Why Fernando Alonso Named His Brand 'Kimoa'

Here's a humourous view on why Fernando Alonso has named his lifestyle brand Kimoa.

News 17 Jan 2018, 03:48 IST

In the English language dictionary, the word 'kimoa' finds no meaning. While the origins of the word 'kimoa' maybe Hawaiian, we believe that the real reason why Fernando Alonso chose the name 'Kimoa' was because of the social love for Kimi and his favorite expression 'bwoah'.

F1 Grand Prix of Japan - Practice
F1 Grand Prix of Japan - Practice

In this week's episode of the Inside Line F1 Podcast, we also discuss Kimi Raikkonen's social media entry and the chances that this led to Lewis Hamilton's exit! In the American drivers vs. Haas F1 Team debate, there are no prizes for guessing whose side we are on. And since we're talking about prizes, we'll definitely write to the World Rally Championship to claim ours. Tune in!

The Inside Line F1 Podcast, a top-rated podcast on iTunes, audioBoom and the BookMyShow Jukebox, is hosted every week by Mithila Mehta and Kunal Shah. This Formula One podcast offers a unique and humorous view on the sport.

(Season 2018, Episode 1)

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