Kevin Holland had some harsh words for PRIME, the hydration drinks company co-founded by Logan Paul and KSI. The energy drink brand was recently announced as the official sports drink of the UFC in a multiyear sponsorship deal.
The new deal will replace the UFC's previous five-year arrangement with the Body Armor sports drink. PRIME will be featured on ESPN+ broadcasts of UFC events, including pay-per-views and Fight Night events.
The decision to onboard PRIME as the official sports drink of the UFC was met with resistance from some sections of the mixed martial arts community. Recently, Kevin Holland criticized Logan Paul's company, exposing the astonishingly low payments made to fighters to promote the brand.
Ironically, Jake Paul, his younger brother, has been relentless in his fight against the UFC and Dana White in particular for better fighter pay and welfare. Speaking on a recent episode of the Real Eyes Recognize podcast, Holland said:
"These guys say that they are going [to be] fighter advocates right? They're all about fighters getting paid more. Well, these f**kers are trying to send me merchandise and other fighters merchandise to rep [represent] them, but they don't want to pay any f**king money."
"I think they offered Oren [Kevin Holland's manager] like $600 for a main page post. I don't know if this was the company or not, it's either they offered $600 or no money at all for a main page post which is pretty f**king low."
Catch Kevin Holland's comments below:
When is Kevin Holland's next fight?
The UFC is rputting together a great card for UFC 287, with some really exciting matchups already confirmed. The main event is a rematch for the UFC middleweight title between current champion Alex Pereira and former champion Israel Adesanya.
The card also features a welterweight showdown between former title challengers Gilbert Burns and Jorge Masvidal. Kevin Holland vs. Santiago Ponzinibbio is another thrilling welterweight battle on the card that has the potential to come away with Fight of the Night honors.
Holland is currently on a two-fight losing skid. However, his stock remains high owing to his entertaining persona and dynamic fighting style. He was last seen in the octagon against Stephen Thompson at UFC Orlando, which he lost via TKO. Ponzinibbio, on the other hand, snapped his two-fight losing streak with a victory over Alex Morono at UFC 282.