7 Best newly debuted fashion brands to explore in 2024

Newly debuted fashion brands are an enigma to fashion enthusiasts who are not sure what to expect when they patronize them. Consumers tend to turn to time-tested and firmly established brands because they are certain of quality service and excellent craftsmanship from the big names therefore, it might come as a shock to fashion enthusiasts that older doesn't always mean better.

Trying a new fashion brand can be a refreshing experience as one gets to see things from a new perspective. New-generation brands are springing up almost every day with refreshing ideas and never-before-seen silhouettes.

These brands push the boundaries of innovation, style, sustainability, and craftsmanship, and they have captured the attention of discerning fashion enthusiasts worldwide. These newly debuted brands have endeared themselves to consumers because they offer good quality at a cheaper price than the established brands.

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7 Best newly debuted fashion brands to explore in 2024

In this carefully curated list, we will be examining seven newly debuted fashion brands to pay attention to in 2024. Let's see a new and unique narrative that they contribute to the world of contemporary fashion.

• Kate Barton
• Hodakova
• Paolina Russo
• The Garment
• Grace Ling
• Veronica De Piante
• Karoline Vitto

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1) Kate Barton

This is an eponymous brand founded by designer Kate Barton in 2021. The brand is known for creating dresses that are fit for modern pop divas. If her playlist in her collection previews should be taken into consideration, you will discover that her dresses channel the award-winning pop star aesthetic.

The newly debuted fashion brand is characterized by using an innovative draping technique that makes dresses and separates flow from a single piece of fabric.

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2) Hodakova

The newly debuted fashion brand is synonymous with the title 'converted goods' and was founded by Stockholm-based designer Ellen Hodakova Larsson in 2021. The brand made its big debut at the Paris Fashion Week for the spring/summer collection of 2024. It is known for using dead stock and up-cycled materials to create wear that seamlessly blends minimalism with eccentricity, giving us a fresh outlook on fashion.

The brand was seen presenting hemlines that were created to look like trouser waistbands and a dress made entirely of pens.

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3) Paolina Russo

Paolina Russo is an eponymous fashion brand founded in 2020 by London-based designer Paolina Russo. The brand is known for its innovative approach to blending sportswear with high fashion aesthetics, showcasing an intersection of sports, creativity, and fashion that pushes the boundary of conventional garment construction.

The newly debuted fashion brand became popular because of its unique use of fabrics and techniques. It is characterized by the use of bold colors, sculptural silhouettes, and playful use of textures.

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4) The Garment

Another newly debuted fashion brand, Garment employs a seasonless approach to its productions and deals with monochrome and minimalist wear. Established in 2020, the brand has grown to be recognized for its knitwear and finely tailored collections that are mostly constrained to a black, white, or washed pastel palette.

Even with its monochrome aesthetics, the brand never allows its pieces to become boring, as it makes use of smart layering and exciting textures to invoke the excitement of fashion enthusiasts.

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5) Grace Ling

This eponymous brand fosters eccentricity and intelligent femininity through her quirky designs that tell a tale of the impact of fine art on garments. Grace Ling is an eponymous brand that was established in 2019. It made its runway debut at the 2023 New York Fashion Week.

The newly debuted fashion brand is known for delivering a futuristic spin on evening wear by adding eccentric metal embellishments and sheer fabrics to give it a chic but functional aesthetic.

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6) Veronica De Piante

The Italian brand was unveiled in fairly recent 2022, however, it gives off timeless and classic aesthetics. It is known for its modern tailoring, high-quality knits, and stylish outerwear, all created by a family-run factory in Italy with the best Italian materials. The brand's clothing gives that utterly timeless feel where you can see yourself passing down a piece for generations.

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7) Karoline Vitto

Founded by Karoline Vitto in 2020, the eponymous brand is all about celebrating the parts of the female body that people think should be hidden or covered up. The brand is known for highlighting curves, folds, and rolls with long and charm-adorned cutouts and tight-fitting silhouettes.

The brand is renowned for using curvy models, and it caters to U.S. sizes 4 to 24. The brand also draws inspiration from brands like Dolce and Gabbana, using their storied histories to perfect their art.

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Newly debuted fashion brands are created with fresh and innovative fashion ideas, check some of these brands out and see for yourself why they are gaining momentum.