Influencers in the Wild on Shark Tank: Founder, product, and more explored

Influencers in the Wild on Shark Tank season 14
Influencers in the Wild on Shark Tank season 14 (Image via ABC/Christopher Willard)

Shark Tank season 14 will return with another episode this week. The upcoming segment is the final of the show and will feature various entrepreneurs and their businesses or products as they hope to get the funding they need in order to grow.

One of the products set to appear in the season finale is Influencers in the Wild by Tank Sinatra. His product is a board game based on digital content creators, or influencers, who aim to gain as many followers as possible by the end of the game.

Tune in on Friday, May 19, at 8 pm ET to watch the upcoming episode of Shark Tank season 14 on ABC.


Will Tank Sinatra be able to Influence the Sharks on Shark Tank season 14 with his influencers-inspired board game?

On Friday’s (May 19, 2023) finale episode of Shark Tank season 14, digital content creator and entrepreneur Tank Sinatra will walk the sharks through his board game, Influencers in the Wild. Along with the game, the Tank also sells t-shirts and caps on his website.

The website reads about the game:

"Congratulations, you’re ready to be an influencer. Experience the underwhelming life change a huge following brings with your new favorite board game."

The aim of the game is simple, each player starts with 100K followers and has to continue gaining followers as they attempt to be the first person to reach the “big pink wall” in Los Angeles.

One pack costs $19.99 and contains a full-color board game, six influencer playing pieces, a game die, 150 game cards, and 150 clout cards. Consumers can buy the upcoming Shark Tank season 14 product at the official website, influencersinthewild.com, Amazon.com, and Target stores across America.

The person with the most followers on social media starts the game by rolling the die and moving to the next space according to the number. The second person will be the person on the left side of player one, and so forth.

As the players move forward, they’ll complete challenges, receive rewards, and even face penalties, according to the life of an influencer. They have to prove the power of their "fake popularity" while making their way to the "big pink wall" in Los Angeles.

The upcoming Shark Tank entrepreneur also sells apparel and accessories, including t-shirts, hoodies, and caps. The T-shirts cost $34 and come in various graphics. The hoodies cost $49, and the caps are available for $29.

Shark Tank’s social media posted a snippet of Tank’s time on the show and his pitch. In the clip, he introduces himself to the sharks by stating that he's from New York, makes memes, and spreads good news for a living. He added that he is seeking $500,000 for 10% equity in his company.

During his pitch, he states that some of the “older” sharks may not be aware of what an influencer is and brings on another person posing as a stereotypical influencer.

He adds:

"Trying to snap the perfect picture of herself, distracting everyone around her? That is an influencer."

He explained that he built the board game around the idea of influencers and internet culture in general.

Tune in on Friday, May 19, at 8 pm ET to watch the upcoming episode of Shark Tank season 14 on ABC.

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