Jeffree Star is selling yak meat products (Image via @jeffreestar/Twitter)Jeffree Star is selling yak meat. The YouTuber bought a massive ranch after moving to Wyoming last year, and he has over 120 yaks on his ranch property.People believed that the animals were Star's pets, and so when the beauty mogul with a vegan beauty brand posted pictures of yak meat on his social media account, people were left shocked.Jeffree Star@JeffreeStarWe did a #Yak meat pop up shop in Wyoming today and hundreds of people came out with just 12 hour notice! 🥩 it was beautiful to see so many locals shop our USDA inspected grass fed meat! My online store will launch next month! staryaks.com229999We did a #Yak meat pop up shop in Wyoming today and hundreds of people came out with just 12 hour notice! ❤️🥩 it was beautiful to see so many locals shop our USDA inspected grass fed meat! My online store will launch next month! staryaks.com https://t.co/VlxYwgr9e9Jeffree Star has started a yak meat business View this post on Instagram Instagram PostThe influencer posted pictures of the meat produced on his Twitter account. He also posted the images on Star Yak Ranch's Instagram feed.Jeffree Star@JeffreeStarStop using the same regurgitated quote from last year when I said “all of my yaks are pets..” THEY ARE. But months later I learned how healthy #yak meat is and I started to appreciate learning where my food comes from… Educate yourself & not immediately lash out at.335399Stop using the same regurgitated quote from last year when I said “all of my yaks are pets..” 🌾 THEY ARE. But months later I learned how healthy #yak meat is and I started to appreciate learning where my food comes from… Educate yourself & not immediately lash out at.The pictures shocked his followers and other internet users because Jeffree Star referred to the yaks as his "pets." Star later took to Twitter and Instagram to share his reason for butchering the yaks.He defended himself in an Instagram story by saying:"I love an open conversation. People are so interested in the meat, which is so exciting. But when you are raised in LA, you don't know about hunting. You don't know about the culture of where your food comes from."He said that he used to eat unhealthy fast food items that made him feel "disgusted" and that he only eats yak meat now, which he knows is free of hormones and other chemicals. He added:"It's the safest, healthiest way, and as I get older I want to really take care of myself so we are raising yaks for pets and breeding. Obviously, I have almost 120 pets, but we are smally, slowly producing some yak meat for our Wyoming locals."He later posted more Instagram stories saying that he wasn't a "hypocrite" or a "liar," and the idea of selling yak meat evolved months after he bought the ranch. He said:"I'm not a hypocrite, I'm not a liar, I am me. I bought a ranch, months later the ideas evolved."Jeffree Star said that many of the yaks on the farm are definitely, his pets. He added:"I started raising yaks over a year ago, and I still have 120 pets. And all the yaks I've posted on social media are my pet. Any animal with a tag and a name is my pet."He also said that he always ate meat and never claimed to be a vegan. He said that his brand was kept vegan to serve vegan customers. He said:"I am on year eight of Jeffree star cosmetics, and I created it so it could be inclusive and everyone could wear it."Internet users react to the yak meat businessIn September, a Twitter user, Kate Tenbarge, called out Jeffree Star when he trademarked "Star Yak Ranch" under products like clothing, pet food, natural fiber, butcher shops, breeding, and stud services.The Tweet received significant attention on the internet, leading Star to address the allegations. He shared that he had trademarked the categories to protect his brand and business. He added that the yaks on the ranch were safe. He said:"If you stragglers are trying to spin up a fake story that I'm doing this and doing that, y'all flaks. Nothing is happening to them besides brushing them, loving them and feeding them."Tenbarge posted about Star's new business venture, referring to her tweet from September 2021. Many other users shared their shock on Twitter as well.Kat Tenbarge@kattenbargeWarning: least important news on your TLWhen I first reported on Jeffree Star’s yak meat trademark last year, he quickly made a story saying his yaks were just for petting and loving. Fast forward less than a YEAR and he is selling YAK JERKY twitter.com/kattenbarge/st…Kat Tenbarge@kattenbargeJeffree Star has spent the past year preparing for a new era, the Wyoming-based Star Yak Ranch. He filed to trademark a line of yak yarn, dog treats, clothes, etc.This summer, Star quietly launched a yak ranch social media presence & bought 40+ yaks.insider.com/jeffree-star-w…35549Jeffree Star has spent the past year preparing for a new era, the Wyoming-based Star Yak Ranch. He filed to trademark a line of yak yarn, dog treats, clothes, etc.This summer, Star quietly launched a yak ranch social media presence & bought 40+ yaks.insider.com/jeffree-star-w… https://t.co/VkvCNpkCWfWarning: least important news on your TLWhen I first reported on Jeffree Star’s yak meat trademark last year, he quickly made a story saying his yaks were just for petting and loving. Fast forward less than a YEAR and he is selling YAK JERKY twitter.com/kattenbarge/st… https://t.co/fwXy42tK9sFiona Lights 🌻@OfficialThroast@JeffreeStar “Months later, I realized how much profit there was in Yak meat and so I started slaughtering my pets even though I sell vegan makeup”76219@JeffreeStar “Months later, I realized how much profit there was in Yak meat and so I started slaughtering my pets even though I sell vegan makeup”matt@mattxivjeffree star killing yaks for the meat market is a pivot i genuinely did not see coming1900949760jeffree star killing yaks for the meat market is a pivot i genuinely did not see coming https://t.co/5nSEYBR95mfrogan@fr0ganjeffree star really slaughtered his pet yaks and is selling the meat 351747jeffree star really slaughtered his pet yaks and is selling the meat 😭charlotte 💘💛💘@foxxglitterjeffree star moved to that ranch to raise yaks and now he’s selling their meat yooooo i genuinely thought he was keeping them as pets wtf564jeffree star moved to that ranch to raise yaks and now he’s selling their meat yooooo i genuinely thought he was keeping them as pets wtf🌸✨bonbon✨🌸@PastelBabyBunJeffree Star going from selling "vegan cruelty free" makeup to now selling yak meat really shows that the morals and ethics of rich people rely entirely on what seems the most profitable in the moment12019Jeffree Star going from selling "vegan cruelty free" makeup to now selling yak meat really shows that the morals and ethics of rich people rely entirely on what seems the most profitable in the momentaoife@aoifurjeffree star getting a yak farm saying they’re pets and for wool and stuff and then now selling yak meat and jerky is so funny i’m sorry that’s like cruella de vil levels of villainy516jeffree star getting a yak farm saying they’re pets and for wool and stuff and then now selling yak meat and jerky is so funny i’m sorry 😩😩😭😭😭 that’s like cruella de vil levels of villainy https://t.co/LdhMuRnvRTMichaelBePetty@MichaelBePettyDo you all think Jeffree Star calls his yaks a racial slur before he slaughters and eats them?1342Do you all think Jeffree Star calls his yaks a racial slur before he slaughters and eats them?janken@jankenxxI think people are pushing false narratives no one isn’t trying to cancel Jeffree star for making yak meat out of yak,people are just confused on why he lied about it.that’s all91I think people are pushing false narratives no one isn’t trying to cancel Jeffree star for making yak meat out of yak,people are just confused on why he lied about it.that’s allThe company sells mincemeat, jerky, steak, and other meat items. The meat products are only available at their Wyoming warehouse but will start selling online by next month.