The new year is nigh, and with it are new changes. HYBE’s latest corporate briefing sets the company upon a new path, with several changes and new projects.
HYBE Corporation, originally set up as Big Hit Entertainment, held its corporate briefing on November 4, titled 2021 HYBE Briefing with the Community. The meeting marked the end of a successful year for the entertainment company, and the artists under it, as well as chalked out a plan for the new year.
Some of the bands currently under the HYBE banner are BTS, TXT and ENHYPEN.
HYBE announces more plans regarding Weverse and V Live integration
Among the various surprises in store for fans, HYBE announced several plans for the fan community platform, Weverse, and its integration with Naver’s V LIVE. The entertainment company also announced the launch of a new game created in part by BTS, and the company’s new foray into the NFT business.
At the beginning of 2021, HYBE had announced the impending integration of V LIVE and Weverse into one single platform. Back then, Naver had gained a 49 percent stake in Weverse Company (formerly beNX), which is a subsidiary of HYBE, with Naver’s V LIVE being transferred to beNX.
In the latest briefing, HYBE announced a timeline for the events, stating that a new version of Weverse will be launched in the first half of 2022. This new Weverse will incorporate “spot live” technology used by Naver’s V LIVE, which enables the artists from bands like BTS to broadcast live on Weverse at any time.
Weverse will create even more synergy with Naver's R&D capabilities in search, AI, and other technologies in the future.
A brand new game with a BTS connection
The new game, ideated by BTS members, has got ARMY excited. HYBE announced that a new game will be launched, which will allow fans to get a closer look at artists and their music, encouraging more interaction. The game was based off several ideas pitched by members of BTS, and is scheduled to be launched in the first half of the new year.
Check out a sneak peek here:
Collab with Dunamu on NFTs
The third major announcement, is a partnership with the leading financial technology company Dunamu. HYBE, in collaboration with Dunamu, will lay out a new business model, which will combine intellectual property or IP, with the latest buzzword in tech, NFT.
NFT stands for "non-fungible token" and is based on blockchain, the technology that underpins modern cryptocurrency development and exchange. NFTs can be any digital content with unique ownership that can be bought (although the content will still be available for others to view and copy).
HYBE and Dunamu’s strategic partnership will establish a joint corporation that will take care of NFT related business. The two companies have agreed to establish a joint corporation that will do business related to NFTs.
Fans of BTS, TXT and Enhypen will be able to digitally own content and products based on artist-related IP. HYBE and Dunamu discussed their plans to consider ways to safely broaden the fan experience, one of which is the collection, exchange, and display of IP-based digital assets on platforms such as Weverse.
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Apart from these, HYBE also announced the creation of a new girl K-pop group, based in the US, as part of a collaboration between HYBE America and Geffen Records of Universal Music Group. HYBE also unveiled a slate of original webtoons featuring BTS, TXT, and Enhypen.