On July 25, LE SSERAFIM fans took to social media with the hashtag #protectSakura to express their outrage and demand that HYBE and Source Music defend Sakura from malicious rumours circulating online.Global fans of LE SSERAFIM came together to list all the unfavourable posts making the rounds on various social media platforms and forums. They then issued a joint statement addressed to her agency, demanding that they take immediate action against the singer's detractors.ً #protectSAKURA@skrmomentsEnough is enough.Sakura had suffered a lot already. We're demanding for better protection and care that she deserves as YOUR artist.#쏘스뮤직_아티스트_보호해 #protectSAKURA @SOURCEMUSIC @le_sserafim @HYBEOFFICIALtwtmediaus.co.kr/news/articleVi…13483Enough is enough.Sakura had suffered a lot already. We're demanding for better protection and care that she deserves as YOUR artist.#쏘스뮤직_아티스트_보호해 #protectSAKURA @SOURCEMUSIC @le_sserafim @HYBEOFFICIALtwt📍mediaus.co.kr/news/articleVi… https://t.co/W0nkNJ4FvxThis is fresh trouble for LE SSERAFIM and HYBE after member Kim Garam's much-debated exit from the group last week was accused of "noise marketing" by naysayers.What are the rumours surrounding LE SSERAFIM's Sakura?ً@dailymiyawakihi! this is a new account dedicated to posting daily pics, videos, edits and updates about #LESSERAFIM’s #SAKURA. please rt and follow to spread the word!!711242hi! this is a new account dedicated to posting daily pics, videos, edits and updates about #LESSERAFIM’s #SAKURA. please rt and follow to spread the word!! https://t.co/yrqeukMb47One cannot say for certain what sparked the malicious rumours and gossip surrounding LE SSERAFIM's Sakura, but there have been recent incidents that may point us in the right direction.Netizens recently engaged in a heated online debate over whether Sakura had any plastic surgery done or not. The comparisons started when an anonymous netizen compared her pictures to those of Japanese celebrity Asuka Saito.Netizens were astounded to notice that Sakura appeared to be much older than Asuka Saito despite being the same age, and they wondered if the idol had undergone plastic surgery.yumi ♡@jakey_umiSo I HEARD that Sakura got plastic surgery and honestly it made so much sense. I TRIED SO HARD TO LOOK FOR HER IN THE LE SSERAFIM(?) MV BUT I HAD NO IDEA WHERE SHE WAS. anyways, her face was so unique before so it kinda made me sad 1So I HEARD that Sakura got plastic surgery and honestly it made so much sense. I TRIED SO HARD TO LOOK FOR HER IN THE LE SSERAFIM(?) MV BUT I HAD NO IDEA WHERE SHE WAS. anyways, her face was so unique before so it kinda made me sad 😪Mido Arina@MidoArinaKorean netizens get into a debate on whether LE SSERAFIM's Sakura got plastic surgeryyoutu.be/_ViDH6e-27k========================#SAKURA #MIYAWAKISAKURA #SAKURAMIYAWAKI #LESSERAFIM1Korean netizens get into a debate on whether LE SSERAFIM's Sakura got plastic surgery👇👇👇youtu.be/_ViDH6e-27k========================#SAKURA #MIYAWAKISAKURA #SAKURAMIYAWAKI #LESSERAFIM https://t.co/uLCXbEhg9FThere are also rumours that she had a strained relationship with ex-LE SSERAFIM member Kim Garam and knew details about her past.ᶜˡᵒˢᵉᵈ ⁷@newqueens_It was apparently exposed back in 2014 but blew up in 2018, if you really are a real Sakura stan you would know all of this. Instead of harassing Garam over false rumors and hating on her when Sakura herself adors Garam and Garam respects Sakura very much.305It was apparently exposed back in 2014 but blew up in 2018, if you really are a real Sakura stan you would know all of this. Instead of harassing Garam over false rumors and hating on her when Sakura herself adors Garam and Garam respects Sakura very much.#protectSAKURA Samanta³⁹ EXO⁹@LamiaJerinLJU talk as if sakura knew Garam's Background history. lmao they know each other for 5 months. Sakura will never give hate towards her members even if she found out the rumor abt Garam. Its Sakura's Good personality that yall want to take advantage to defend Garam. (Continue:) twitter.com/maxsoffshores/…max@maxsoffshoreswhat is up with kkura stans victimising Sakura and not respecting her opinion as a grown ass woman that supports garam. Kkura has mentioned many times how much she loves Garam, and to say all of that is fake makes me question your sincerity295what is up with kkura stans victimising Sakura and not respecting her opinion as a grown ass woman that supports garam. Kkura has mentioned many times how much she loves Garam, and to say all of that is fake makes me question your sincerityU talk as if sakura knew Garam's Background history. lmao they know each other for 5 months. Sakura will never give hate towards her members even if she found out the rumor abt Garam. Its Sakura's Good personality that yall want to take advantage to defend Garam. (Continue:) twitter.com/maxsoffshores/…The idol appeared to be aware of the malicious rumours floating around her, as she shared a photo of herself tucked under a blanket with the caption:"You know your bed is the safest place, right?" Your bed is the best place. The outside world is dangerous. The outside world is so scary, you know. I don't know what's happening. So everyone, stay safe in bed. ":ً #protectSAKURA@skrmomentsyour bed is the safest place, stay in the sheets the outside world is dangerous - sakura 🥺#protectSAKURA1744499your bed is the safest place, stay in the sheets the outside world is dangerous - sakura 🥺#protectSAKURA https://t.co/XFBpRCdA00Fans of LE SSERAFIM put together a lengthy statement addressed to HYBE and Source MusicSaku39@Sakusake319She is my treasure #protectSAKURA229She is my treasure #protectSAKURA https://t.co/Df8tuZIWV3Sakura’s global fans, who identify themselves as SAKURA GLOBAL FANS UNION, put together a detailed report mentioning that since March 2022, malicious rumours and serious verbal abuse against the idol have grown rampant on social media.The fanbase identified fabricated rumours circulating about the idol on Korean and Chinese social media forums, particularly circulating on Weibo and TikTok (Chinese social media platforms). The sad part is that by posting false information about Sakura, the pieces have reached up to 5 million reads.Fans are of the opinion that it is a case of negative marketing and smear campaigns against the member and LE SSERAFIM and believe that the situation has gotten out of hand and have demanded that HYBE and Source Music take legal action against haters to protect her pride.𝕽 ❄️@sakuyeolSo Korean, Japanese and international news outlets have started to report about #protectSAKURA event. And all have said very clear evidences of negative marketing against Sakura since IZ*ONE/PD48 days.No way Source Music isn't going to know about this.314134So Korean, Japanese and international news outlets have started to report about #protectSAKURA event. And all have said very clear evidences of negative marketing against Sakura since IZ*ONE/PD48 days.No way Source Music isn't going to know about this.LE SSERAFIM fans went on to explain that the false information was written and purposefully distributed on Korean and Chinese forums at the same time. This misinformation was then spread to other countries via social media platforms such as Twitter, TikTok, YouTube, and others.Prunus³⁹⁵ |@Mifaressel39Why is Suspicious?1. The false rumors they create is from korean forum then translated in China to reduce le sserafim fanbase in China.2. Korean company paid someone to create and spread the rumors3. The attack was organized by someone#protectSAKURA @SOURCEMUSIC14699Why is Suspicious?1. The false rumors they create is from korean forum then translated in China to reduce le sserafim fanbase in China.2. Korean company paid someone to create and spread the rumors3. The attack was organized by someone#protectSAKURA @SOURCEMUSIC https://t.co/KOOSe08jp0Prince from Andromeda@Prince_AndromedNow they are targeting Sakura from Le Sserafim. I knew this would happen. This is the result of not protecting your artist, @HYBE_EDU Now people know they can influence in your company decisions.Don't make the same mistake and #protectSakura2214Now they are targeting Sakura from Le Sserafim. I knew this would happen. This is the result of not protecting your artist, @HYBE_EDU Now people know they can influence in your company decisions.Don't make the same mistake and #protectSakuraaby³⁹@meo_wakiIt's frustrating how the only thing I can do to protect her is to report these accounts, trend #, and send emails, but the company who's supposed to protect her and who can do much better than that is not doing anything.#protectSAKURA @SOURCEMUSIC @HYBEOFFICIALtwt #사쿠라2412It's frustrating how the only thing I can do to protect her is to report these accounts, trend #, and send emails, but the company who's supposed to protect her and who can do much better than that is not doing anything.#protectSAKURA @SOURCEMUSIC @HYBEOFFICIALtwt #사쿠라FEARLESS@MusicPably Sweet Honey We Protect You #LESSERAFIM #LE_SSERAFIM #sakura #미야와키사쿠라 #宮脇咲良 #miyawakisakura #르세라핌 #protectSAKURA493105💗 Sweet Honey 💗 We Protect You 💗#LESSERAFIM #LE_SSERAFIM #sakura #미야와키사쿠라 #宮脇咲良 #miyawakisakura #르세라핌 #protectSAKURA https://t.co/9f7piED1D5LE SSERAFIM's fans are requesting HYBE and Source Music to continuously monitor social media platforms and check netizens’ comments at regular intervals, take strong legal action against malicious rumors and haters, update fans regarding the status of the legal responses and punish the perpetrator according to the law. Lynlin@Afalin18Among the many companies trying to recruit her, SAKURA chose you and trusted you! HYBE & SOURCE MUSIC Protect your artist! Protect SAKURA!#protectSAKURA #쏘스뮤직_아티스트_보호해@SOURCEMUSIC @HYBEOFFICIALtwt @le_sserafim526211Among the many companies trying to recruit her, SAKURA chose you and trusted you! HYBE & SOURCE MUSIC Protect your artist! Protect SAKURA!#protectSAKURA #쏘스뮤직_아티스트_보호해@SOURCEMUSIC @HYBEOFFICIALtwt @le_sserafimSakura Recaps@RecapsSakuraTemplate in 4 languages. Please protect your artist against malicious rumours and verbal harassment.#protectSAKURA #쏘스뮤직_아티스트_보호해@SOURCEMUSIC @HYBEOFFICIALtwt @le_sserafim262130Template in 4 languages. Please protect your artist against malicious rumours and verbal harassment.#protectSAKURA #쏘스뮤직_아티스트_보호해@SOURCEMUSIC @HYBEOFFICIALtwt @le_sserafim https://t.co/kB3NcYr9SRLE SSERAFIM fans are of the opinion that if the company continues to ignore these malicious rumors, it will cause harm not only to the group’s reputation but also to the idol’s mental health in the long run.They therefore hope that HYBE and Source Music will take legal action as soon as possible and issue a notice acknowledging fans’ reports.Dragon emperor ³⁹ 🌸@dragon27461020It's too clear that this is an organized attack against kkura..please protect sakura..please take severe legal action and punish this evil doers...Protect sakura..Protect your artist. #ProtectSAKURA @SOURCEMUSIC @HYBEOFFICIALtwt twitter.com/doublerui39/st…咲良神@doublerui39@SakuLe_Sserafim @furukawa_tetsu @ttsogzoo @sakurafanunion @sakuchan_0812 @SOURCEMUSIC On the Chinese version of tiktok，Malicious trends rank even higher than popular Chinese artists，This is an organized attack on sakura6931@SakuLe_Sserafim @furukawa_tetsu @ttsogzoo @sakurafanunion @sakuchan_0812 @SOURCEMUSIC On the Chinese version of tiktok，Malicious trends rank even higher than popular Chinese artists，This is an organized attack on sakura😭It's too clear that this is an organized attack against kkura..please protect sakura..please take severe legal action and punish this evil doers...Protect sakura..Protect your artist. #ProtectSAKURA @SOURCEMUSIC @HYBEOFFICIALtwt twitter.com/doublerui39/st…HYBE and Source Music haven’t reacted to the news yet and fans are hopeful that justice will be on the idol's side.