What did MrBeast do? YouTuber's television advertisement rejected for being 'non compliant'

MrBeast AKA Jimmy Donaldson, has yet again landed himself in a controversy. This time for his newly launched chocolate bar - The Feastables. In a video shared by the YouTuber himself, he compares his chocolate bars to the popular Hershey's bars.

What exactly is in the advertisement shared by MrBeast?

The famous YouTuber known for creating larger-than-life videos on YouTube did something that got his newest ventures’ television ad rejected and being called ‘non-compliant.’ In the ad, he is seen comparing his chocolate bar, Feastables, to the famous chocolate brand, Hershey's.

In the ad, he calls out Hershey's chocolate as a bar that does not taste that good. He doesn’t stop there and pins Hershey's for adding too many ingredients to their chocolate bars.

Compared to Hershey's chocolate, he calls his feastables great-tasting and bars that only have a handful of ingredients. On top of that, he claims his brand of chocolate is made of "higher quality ingredients."

Hence, the television advertisement was rejected for being non-compliant as the YouTuber bashed the other brand relentlessly.

The hype around the newly launched Feastables

Known for massive stunts and huge giveaways, MrBeast has launched his chocolate bar, which he claims to be made of 5 ingredients. Not just this, the brand endorses itself by calling its product.

Being gluten-free, this chocolate comes in a wide variety of flavors like Almond, Quinoa crunch, original, and chocolate sea salt, which makes this chocolate a pretty healthy option.

The entire idea behind this comes from his personal life itself. Donaldson, AKA MrBeast, has Crohn's Disease, and the idea was to create a fun treat with a limited number of ingredients.

Donaldson's history of controversies

While there is no denying that he is one of the most prominent YouTubers in the world, he manages to stir up controversies now and then.

He recently posted on Twitter saying that YouTube creators should be able to use music without getting a copyright strike. While many other YouTubers have gone on record and said the same, this post received quite a few mixed reactions.

Apart from this, MrBeast’s latest and much-awaited Willy Wonka video steered up a controversy when Liz Marek, a famous cake decorator, and social media personality, accused Donaldson of stealing a TikTok creator's concept. She even posted a video claiming how she was asked to make the cake but was later not hired.

Although she doesn’t name anyone in the video, the comment section made it clear who the video was all about!

Nonetheless, none of these controversies take away the fact that people are relishing his brand's chocolates because of all the wellness claims used for marketing purposes. Though the advertisement has now been rejected for bashing Hershey's, the video shared by MrBeast has more than 1.2 million views, with thousands of likes and comments.

About the author

Srishti is a celebrity trends writer at SK POP holding a Bachelor's degree in Journalism. She has always been passionate about writing and has 7 years of experience in the field, having previously worked at Catch News and News18 India.

She believes it is crucial to conduct in-depth research on any topic she covers, and aims to write authentic and error-free content. She also ensures she eliminates any information that is not verified to provide readers with top-notch and accurate articles.

Srishti admires Beyoncé for her vocal skills and also appreciates the kindness with which she treats her fans. She also thinks it is commendable that the artist is involved in social work and prioritizes giving back to the community.

FRIENDS has been her favorite series since she was in school, so she would love to be part of the iconic sitcom if she could lay hands on a time machine, and interact with the lead stars if she could.

When Srishti is not busy reading and writing about the latest developments in the industry, she enjoys playing badminton, swimming, and painting.

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