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Jessica Pegula announced a new collaboration with Stella Artois through a hilarious advertisement, just before her highly anticipated semifinal clash against Elena Rybakina at the 2023 Miami Open.
On March 29, Stella Artois, the official beer sponsor of the Miami Open, announced their partnership with Frances Tiafoe. Tiafoe shared the news in an Instagram post, under which Pegula inquired how to secure a deal with the brand.
She joked that nobody was willing to pay her for a feature, which prompted a response from Stella Artois.
"How do you get a Stella deal? Nobody will cut the check for me," Pegula commented.
The saga was then detailed in Jessica Pegula's announcement that she had secured a brand deal with Stella Artois. The advert showed the World No. 3 enjoying her time meeting fans at the Miami Open between sips of her Stella Artois drink.
Pegula will be teaming up with the brand for their Perfect Serve program. It seeks to make tennis more accessible to fans by offering them the opportunity to win tickets and VIP packages for the biggest tournaments in the sport.
"I have two incredible wins to share today! First, I’m heading into the semi-finals for @MiamiOpen and I’m excited to announce partnering with @stellaartoisusa for their Perfect Serve program in Miami. I love a brand that moves quickly and can’t wait to see what else Stella has in store!" Pegula wrote on Instagram.
Upon learning the news, Frances Tiafoe joked about being entitled to a commission from Pegula as he was supposedly the catalyst behind her new deal with the brand.
"Hahahahhaha nooo wayyy this is real I need a commission I put you on," Tiafoe posted.
Jessica Pegula looking forward to a 'great test' against Elena Rybakina in Miami Open SF
Jessica Pegula booked a semifinal spot at the 2023 Miami Open after a thrilling encounter against Anastasia Potapova in the quarterfinals. The World No. 3 saved two match points and overcame a lengthy rain delay to reach her seventh WTA 1000 semifinal.
Pegula was all praise for Elena Rybakina ahead of their semifinal clash in Miami. She lauded the Kazakh as well as World No. 2 Aryna Sabalenka as the "ones to beat" on the WTA tour.
"I feel like her and Sabalenka are the ones to beat right now, so it's going to be a great test and I think a deserved semi for a tournament like this," she said in her post-match interview.
Jessica Pegula leads 2-0 in her head-to-head against Elena Rybakina, with her most recent win coming at the 2022 Guadalajara Open.
