"ACTOR TAEHYUNG, WHEN?" - Fans in a frenzy as BTS' V serves visuals and acting skills in the latest Coca-Cola ad

On September 3, 2025, Coca-Cola unveiled a new advertisement for Coca-Cola Zero featuring its brand ambassador BTS' V, aka Kim Taehyung. The commercial was released through Coca-Cola Korea’s official YouTube channel (@CocaCola_Korea), its social media platforms, and Taehyung’s own Instagram account.

The 1 minute 3 seconds long video opens with BTS' V driving a Coca-Cola Zero truck, enjoying the ride while grooving to music. He drives the truck to an outdoor party where the atmosphere is dull and guests are distracted by their phones. Watching them, he asks,

“Need something exciting?”

He then opens up the truck’s door, revealing it packed with Coca-Cola Zero bottles. The gesture instantly transforms the party mood, with attendees joining in the celebration. Partygoers cheer as he hands out bottles, even giving away his own. The ad closes with BTS' V drinking one bottle of Coca-Cola Zero himself and then playfully planting a kiss on his bicep.

Following its release, the campaign quickly went viral online. Hashtags such as #VxCocaCola and #TaehyungxCocaCola trended on X. Fans flooded social media with praise for his screen presence and noted how naturally he embodied acting skills.

Along with admiration for his visuals, there was a strong demand for him to take on acting projects in the future. One BTS' V's fan commented,

"ACTOR TAEHYUNG, WHEN?! Mere commercials can’t contain his brilliance! I’m craving an epic full blown cinematic masterpiece starring Taehyung please!"

As the ad gained traction online, fans took to social media to share their excitement over Taehyung's performance, praising both his screen presence and acting potential. Many expressed hopes of seeing him in a drama or film in the future, with some even suggesting specific genres and roles they would like to see him in.

In addition to the buzz around his performance, fans could not stop raving about BTS' V’s visuals in the Coca-Cola Zero ad. Social media platforms quickly filled with posts admiring his skin, expressions, and charm on screen. The outpouring of praise described him as cinematic, noting how his presence elevated the commercial.

BTS' V named the new face of Coca-Cola Zero, the brand praises his charisma and charm

On July 31, 2025, Coca-Cola Korea named BTS' V as the official face of Coca-Cola Zero. According to The Korea Economic Daily, the company explained that the BTS member’s presence and influence make him an ideal fit for the brand. A representative stated that his charisma on stage and his stylish charm in everyday life reflect the essence of Coca-Cola. He said,

“V brings a powerful energy on stage and an effortlessly trendy charm offstage. He’s a perfect match for the spirit of Coca-Cola — bold, free, and magnetic.”

BTS' V in Coca-Cola Zero ad (Image via YouTube/@CocaCola_Korea)

News is also reported on Coca-Cola’s remarks on the new campaign video, which portrays a dull gathering transforming into a lively celebration with the arrival of Coca-Cola Zero. The spokesperson added that the ad was designed to capture the drink’s exhilarating spirit, expressing hope that viewers will also feel the same rush of excitement when they try it.

Since completing his military service in June 2025, BTS' V has also taken on new roles as the ambassador for Compose Coffee and SnowPeak Appeal in addition to Coca-Cola Zero. All of his campaigns are currently active and being promoted across South Korea.

All BTS members, including V, are now back in South Korea following their recent stay in Los Angeles. While in the U.S., the group has reportedly worked on preparing their upcoming comeback album, slated for release in Spring 2026.

The Coca-Cola Zero ad featuring the BTS member will officially roll out as a full TV commercial starting September 5, 2025.

About the author

Adrija Chakraborty is a writer at Sportskeeda with a Master's degree in English literature, which provided her with a strong foundation in research, analysis, and writing. Currently, she covers all things K-drama trends. In school, Adrija served as an editor for her school magazine and has published many stories that received delightful responses.

Adrija's passion for pop culture, especially K-pop and K-dramas, developed during her university years. Writing blog posts and articles on these topics, which received positive feedback, helped her build a portfolio and opened doors to opportunities in the pop culture writing industry. This also allowed her to combine her academic background with her love for K-pop and K-dramas.

Accuracy is key for Adrija, and she maintains this by thoroughly researching and cross-verifying information from multiple credible sources.

Adrija loves BTS, whom she admires not only for their music but also for their resilience, passion, and dedication.
In her free time, Adrija enjoys watching K-dramas, reading books in different languages on various topics, singing, painting, and cooking.

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Edited by Bharath S