"It Boy" - Fans celebrate as Jimin tops October 2025 Brand Reputation Rankings, becoming the first and only idol to hold #1 for 28 months

BTS member Jimin has secured the top position in the Brand Reputation Rankings for Top 100 Idols (Male & Female) for October 2025. According to the Korea Corporate Reputation Research Institute’s analysis of individual idol brand reputation, he is the first and only idol to have ranked No. 1 overall for a total of 28 months.

Jimin is followed by BLACKPINK’s Rosé in second place and IVE’s Jang Won-young in third.

The brand reputation index is an indicator that quantifies the influence of consumers' online habits on brand consumption, as per the South Korean media outlet STARNEWS. It is calculated by measuring four sub-indices: consumer participation, media, communication, and community.

This analysis helps assess an idol's positive and negative evaluations, media attention, and consumer interest and engagement. The institute's monitoring and risk assessment of the idol brand reputation is also incorporated into the overall index evaluation.

Jimin recorded a total brand reputation index of 8,230,450. It consists of a participation index of 115,278, a media index of 392,400, a communication index of 3,879,866, and a community index of 3,842,904. Jimin's final brand reputation index of 8,230,450 represents a significant 48.65% increase from his September index of 5,536,876.

Fans celebrated Jimin’s influence across global and domestic platforms, as he achieved a record-breaking 28-month run at the top of the idol Brand Reputation Rankings. One fan commented on X:

"My beautiful It Boy"

Fans of the BTS member took to social media to celebrate his feat, expressing excitement and admiration for his continued success. They celebrated the Who singer's dominance in the rankings as well as his widespread influence across multiple platforms, metrics, and global audiences.

Fans continued to flood social media with heartfelt messages sharing unwavering support towards the idol. They praised the BTS member's record-breaking success, expressing pride, admiration, and excitement for his continued influence in the K-pop industry.

BTS Jimin tops October 2025 individual idol brand reputation rankings, followed by BLACKPINK Rosé and IVE Jang Won-young

According to a report by STARNEWS dated October 23, 2025, the Korea Corporate Reputation Research Institute analyzed brand reputation big data for 1,730 individual idols. It collected a total of 144,546,882 data points between September 23 and October 23, 2025.

This represented a 7.50% increase compared to the 134,456,996 data points analyzed in September. The study measured the brand reputation index based on consumer participation, media coverage, communication activity, and community engagement. Here’s the top 30 individual idol brand reputation rankings for October 2025:

BTS Jimin
BLACKPINK Rosé
IVE Jang Won-young
BTS Jungkook
BLACKPINK Jennie
BTS Jin
IVE Ahn Yu-jin
BTS V
BLACKPINK Lisa
Red Velvet Joy
EXO Kai
IVE Liz
Red Velvet Irene
IVE Ray
Big Bang G-Dragon
Astro Cha Eun-woo
Girls’ Generation Yoona
aespa Winter
BLACKPINK Jisoo
Cosmic Girls Dayoung
SHINee Key
BTS RM
Red Velvet Seulgi
Red Velvet Wendy
EXO Baekhyun
IVE Gaeul
Oh My Girl Mimi
(G)I-dle Miyeon
TWICE Sana
Cosmic Girls Yeoreum

Following Jimin in the rankings, BLACKPINK’s Rosé takes second place. She has achieved a brand reputation index of 5,818,621, with a participation index of 354,904, a media index of 444,410, a communication index of 1,679,153, and a community index of 3,340,154.

IVE’s Jang Won-young, who ranks third, has recorded a brand reputation index of 5,621,248, with a participation index of 652,692. She has earned a media index of 708,732, a communication index of 1,749,168, and a community index of 2,510,657.

Meanwhile, BTS’s Jimin made a record-breaking impact at the 2026 S/S Paris Fashion Week. As per STARNEWS, he generated $33.8 million (48 billion won) in Media Impact Value (MIV) from a single appearance. Global fashion data firm Launchmetrics reported he contributed 18% of Dior’s total MIV ($188.5 million), surpassing the combined MIV of the top 10 brands at the event.

About the author

Adrija Chakraborty is a writer at Sportskeeda with a Master's degree in English literature, which provided her with a strong foundation in research, analysis, and writing. Currently, she covers all things K-drama trends. In school, Adrija served as an editor for her school magazine and has published many stories that received delightful responses.

Adrija's passion for pop culture, especially K-pop and K-dramas, developed during her university years. Writing blog posts and articles on these topics, which received positive feedback, helped her build a portfolio and opened doors to opportunities in the pop culture writing industry. This also allowed her to combine her academic background with her love for K-pop and K-dramas.

Accuracy is key for Adrija, and she maintains this by thoroughly researching and cross-verifying information from multiple credible sources.

Adrija loves BTS, whom she admires not only for their music but also for their resilience, passion, and dedication.
In her free time, Adrija enjoys watching K-dramas, reading books in different languages on various topics, singing, painting, and cooking.

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Edited by Adrija Chakraborty