2 reasons why WWE should cancel the Brand Split and 3 why they should not

#1 Shouldn't: WWE can create two fantastic products if done correctly

SmackDown in 2016 was a good time pic.twitter.com/rEgsfI8CSD

— Fightful Wrestling (@Fightful) May 9, 2020

The frustrating part about the brand split not being a universal success right now is that WWE is fully capable of creating two unmissable products at the same time. The talent is there, as is the drive.

Perhaps the return of live fans will give RAW and SmackDown the boosts they need, with the Draft resulting in a new age for WWE. The company has historically proven that both brands can be great at the same time. From the 2016 Draft until WrestleMania 33, WWE was creatively firing on all cylinders.

SmackDown was excellent during that time, with several stories up and down the card grabbing the fans' attention. AJ Styles, The Miz and Alexa Bliss, among others, became top stars within WWE. RAW also did well, to an extent, with standout stories featuring the likes of Braun Strowman, Kevin Owens and Chris Jericho.

It's taken a few months, but Paul Heyman has built up RAW into the superior show. Drew, KO, and Samoa Joe have been built into huge fan favorites. Seth, Brock, and Orton are guys we want to see get their asses kicked. Also, the midcard scene is 🔥. #RAW > #SmackDown pic.twitter.com/YTSyOawbvO

— ChanMan (@ChandranTheMan) February 4, 2020

SmackDown has been well-booked in patches, with the show hitting similar heights in 2018 and 2019. RAW, on the other hand, got even better after Paul Heyman took over. His vision was built on building new stars, which was sadly compromised due to the COVID-19 pandemic.

WWE has to give enough care and attention to similar star-building and storytelling ideas for the brand split to remain a successful venture. There wouldn't be a better way to celebrate the return to relative normalcy than by booking two consistent and compelling weekly TV shows.

SmackDown is close to that level right now, but RAW isn't. Hopefully, the next few months prove why the brand split is a great idea. WWE could improve the product in several different ways, but that is a different article altogether.

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