Heading into WWE Survivor Series: WarGames, there were high expectations that Sheamus might become the new Intercontinental Champion. However, it has been over 1900 days since The Celtic Warrior held any championship in the Stamford-based promotion.
To the disappointment of many wrestling fans, he could not get the job done in a Triple Threat match against Bron Breakker and Ludwig Kaiser. At the end of the bell, it was Breakker who won the match and retained the Intercontinental Championship.
In this article, we will take a look at three reasons Sheamus failed to win the title at Survivor Series: WarGames:
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#3. To build a rivalry between Sheamus and Ludwig Kaiser in WWE
For a long time now, Triple H has been teasing a rivalry between Sheamus and Ludwig Kaiser. While the duo has shared screen space on many occasions, a full-blown rivalry between the two hasn't taken place yet. This could be the reason why the Irish superstar was not booked to win the IC Title.
If he would have won the championship at Survivor Series: WarGames, he would have to immediately offer Bron Breakker a rematch. Hence, the rivalry against Kaiser would have completely dried out. This could be a major reason why WWE did not book the veteran wrestler to win.
#2. Long-term storytelling
As mentioned above, most people in the WWE Universe expected Sheamus to end his championship drought at Survivor Series: WarGames. However, that did not happen, and a major reason behind that could be long-term storytelling. Even though Shemaus lost, fans will now want him to win a title more than ever.
This is where the promotion can strike gold with the superstar and book him to win the title at a future event. For all you know, The Celtic Warrior could become IC Champion at Saturday Night's Main Event or even on a future episode of Monday Night RAW.
#1. To not hamper Bron Breakker's run as Intercontinental Champion
On Monday Night RAW, Bron Breakker's first run as Intercontinental Champion was hampered by Jey Uso after 51 days since he beat Sami Zayn to win the title. While many were happy Jey won his first title in WWE, losing the belt so quickly majorly affected an upcoming star like Breakker.
Maybe WWE did not want to make this mistake again since it's only been 41 days since Breakker won back his IC Title from Jey Uso. By booking Sheamus to win the title, the promotion would once again ruin the momentum Breakker has built as champion over the last few weeks.