3 Things WWE must do for CM Punk's return and 3 things they must avoid

Last week, the entire pro-wrestling world was buzzing with CM Punk’s surprise arrival at WWE Backstage. Everyone looked on in disbelief as Punk walked out and declared that he had just changed the culture.

In one of pro wrestling's most unexpected moments, we saw 'The Best in the World’ promise WWE fans that he will be appearing at WWE Backstage to share his opinions on ongoing events.

It is important to note that his deal is with FOX and not WWE. Therefore, he will be appearing on select dates only and in the capacity of the network’s representative.

While he is bound to boost up the TRP of the program, there are several other things that may lie ahead in the future. Taking Punk’s history with WWE into consideration, here are a few things that the company must do with his return and a few they should avoid.

#3 Must Do – Make the best use of CM Punk’s arrival on WWE Backstage

It’s been a long time since CM Punk’s bitter exit from the company. Both he and WWE have aired their grievances and evidently, are now in a much better place. This deal with FOX has brought 'The Best in the World’ back to the business that made it all happen and now it would be best to focus on the strengths that helped him once elevate the company.

Vince McMahon has already apologized to Punk and the latter has been more kind in his words toward WWE in recent times. Therefore, the two can be involved in a healthy professional relationship heading forward.

WWE must understand that there is no point in digging old graves and directing shots at someone whose only job is to provide a neutral perspective on the product while appearing on the channel. Therefore, they should use Punk’s experience with the WWE crowd to add credibility to the ongoing storylines.

He will only appear on select dates and is likely to give his opinion on the actions that unfold in the company. WWE Creative must find a way to intertwine his words with the intended projection of a babyface or a heel in order to get storylines over with the crowd.

#3 Must Avoid – Disrespect CM Punk’s deal with FOX

By now, it is clear that CM Punk will not hold back while sharing his opinions about WWE's ongoing storylines. While he might be expected to not rub WWE Creative in the wrong way, WWE should be equally responsible in their response to the criticism offered by a former employee.

As part of the talk show, Punk will certainly talk about things from his perspective. That is the only way to convince the audience that they are being exposed to the genuine opinions of someone they respect.

It would be ideal for WWE to use this opportunity to bring in more viewers to the Backstage program. At the same time, they must acknowledge that Punk’s deal is with the channel and not the promotion. Therefore, he shouldn’t face the ‘consequences’ of his words later.

Before WWE plan on involving Punk in any of their crossfires, they must ensure that none of the people involved are kept in the dark.

#2 Must Do – Brief appearance at Survivor Series

CM Punk's appearance at Survivor Series would be historical

WWE’s upcoming pay-per-view Survivor Series is going to be monumental in the company’s history, as this is the first time all three brands will battle for supremacy. Coincidentally, the event is being held in Chicago which is CM Punk’s hometown.

Now, it is too far-fetched to hope for Punk’s in-ring return at the PPV, but a brief appearance from him would be a savvy move by WWE. The arena is bound to echo with the chants of his name and seeing him on the big screen guarantees a huge pop in honor of 'The Best in the Wold’. Needless to say, it would be a huge surprise.

Even if Punk appears as a part of the panel or in a brief segment during the PPV, WWE Creative will be successful in milking its benefit for the rest of the week. We know that CM Punk is set to appear on select dates only. Therefore, this feels like the perfect time to have him address the WWE Universe before his next appearance which might not happen until next year.

#2 Must Avoid – Have CM Punk overshadow their current talent

Don’t get me wrong, I am thrilled to see CM Punk inching closer to his return to the squared circle. However, all my respect for him cannot keep me blindsided towards the possible outcome of his return.

CM Punk is a huge star, even after spending five years away from the business. Although the love and admiration for his talent have not changed, there are others on the RAW, SmackDown, and NXT rosters who worked hard to reach where they are today.

It would be unfair, if WWE uses CM Punk to their advantage at the cost of the talent that they have groomed over the last five years. CM Punk will inevitably attract more viewers for the program, but having him affect the push of certain talents would leave a sour taste among fans.

In addition, such a move would be everything that Punk’s in-ring persona despised during his time with the company.

#1 Must Do – Set up eventual in-ring return

Seth Rollins is already prepared for a fight

CM Punk’s involvement in the WWE Backstage program hints at his possible return to the ring. Although there’s a long way to go, WWE can certainly start building up for arguably the most eagerly anticipated return in the company’s history.

Punk doesn’t have a clean slate and whatever’s written on it is not worth reading once again. So, if and when he returns, it should be orchestrated in the best possible scenario.

The last time we saw a talk show disagreement blow up, it was The Miz who delivered the best promo of his WWE career and hinted at a feud with Daniel Bryan. Unfortunately, we are still waiting for that to pan out.

WWE has the opportunity to once again create a similar storyline that can conveniently bring Punk inside the squared circle for a fight. It would only be natural for a top WWE Superstar to take offense to Punk’s comments. Following that, his urge to settle the score with Punk will pave the way for the latter’s comeback.

#1 Must Avoid – Poor storylines

CM Punk has made it clear that the only thing that can make him return to the ring is money. Considering WWE’s recent history, paying big bucks for limited appearances is certainly not a problem for the promotion.

WWE will have to work out some issues before they manage to get CM Punk back on the roster including hefty payments. However, all these efforts will account for nothing, if Punk is booked in poor storylines.

When I bring up poor storylines, I don’t necessarily mean boring narrations. I also mean storylines that will unnecessarily take a shot at the actions of the past. There shouldn’t be moments that show the company’s resentment towards Punk.

They say that you need both your hands to clap. If Punk is expected to be professional, then WWE should take equal responsibility in resolving their differences and making the best use of their given chance.

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