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#3 It would have been better than almost every other fall from the Cell
Many Superstars have fallen from different heights off of the Hell in a Cell structure. Seth Rollins and Dean Ambrose simultaneously fell from pretty high up the side of the cage in 2014. Shawn Michaels hung from the top of the Cell and fell through the announce table in the first match, way back in 1997, in a memorable bump that was overshadowed under a year later by Mankind. Kevin Owens fell from high up the side in 2018 and Shane McMahon twice jumped from the top (2016 and 2018). It's happened.
With the exception of Mick Foley's three biggest falls (off the top once, and through the top twice), there's little doubt that if Seth Rollins would have maliciously thrown Bray Wyatt would have immediately eclipsed almost every other fall from high atop the Hell in a Cell structure. Between the horror movie red lighting, the movie monster behavior of The Fiend, and the overall feeling of the situation, it was already tense. Add a gigantic, violent fall, and you have magic.
Imagine Seth trying to do everything that failed inside the cage, but trying again on top. Chairs, stomps, even the sledgehammer! Nothing is keeping him down. Find a way to protect Wyatt's head and have Rollins hit him with a couple of "unprotected" chair shots. Bray is already wearing a bulky mask, so you put some extra padding in there and pad the chair. The dim, red lighting is already obscuring the view, so it looks fine. After Bray completely ignores the shots and keeps walking forward, Seth gets desperate. He's being backed toward the edge of the Cell. One more chair shot and Bray stumbles, allowing for a Stomp. As Bray begins to stand, Seth looks off the side, picks Bray off, and hurls him off the top and through the announce tables below.
Make up your own ending from there. Seth gets ushered out by agents and security, forced to leave, while Bray soon sits up and destroys all of the refs and EMTs and agents trying to help him. Seth climbs down the cage but is held back. Bray isn't moving and the match ends, and they announce that the match is being stopped. Bell rings, Bray sits up and destroys Seth and everyone around. It doesn't matter as much.
You could even just end the show there. Seth tosses him from the Cell and doesn't know what to do with himself. The lighting goes black like usual for The Fiend, and his laugh track plays. The lights come back on, and he's gone. Just about anything works as long as you get that visual.
