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#4 Breaking the fourth wall
What is reality, especially in the world of professional wrestling?
That is the question that Bray Wyatt's new character forces the WWE Universe to ask themselves on a weekly basis and it's actually working in the company's favor! Beyond that, the character is actually succeeding in keeping fans on their toes and making them genuinely interested in what happens next.
Keep in mind, this is all during a period of time where the narrative that wrestling is fake is gospel with the excepion of young kids. Fans in their teens and older often claim that that supernatural gimmicks don't seem feasible in the more "realistic" climate of WWE's current era. It's another reason The Fiend character is so unbelievably brilliant! Interestingly enough though, this may be a very important reason as to why Wyatt's former character didn't work as well, especially toward the end.
The original Wyatt character was portrayed as a cult leader, a human being with the ability to talk just about anyone into doing just about anything. Over time, the company tried to implement a supernatural element into the character. That course of action didn't work out very well due to the fact that the company had already fleshed out Wyatt's character as human, which made his new apparent otherworldly powers seem out of place. The Undertaker was always portrayed as being undead and made him increasingly supernatural gradually over time, which is why it worked.
With that being said, Wyatt's new character, along with his new show, allows the company to create reality bending content in its own little bubble while keeping it separate from most of the product. It also allows them to blur the lines between reality and fiction, which can make even the most internet savvy fan wonder what is going on.
One perfect example of this was during an October episode of The Firefly Fun House, during which Wyatt addressed internet rumors about him facing either Bruan Strowman or Seth Rollins at Hell in a Cell. WWE even had a devil version of Vince McMahon come in and scold him for speaking the terms he was using.
This is the kind of reality-bending content that turned The Fiend into such a fan favorite and could be what ends up making him one WWE's greatest creations of all time.
