5 biggest reasons why WWE can't leave the PG Era behind

#3 The sponsors and associations

John Cena has fulfilled hundreds of wishes in the past several years

After transitioning to PG back in 2008, WWE began associating itself with organizations like Susan G. Komen, Special Olympics, and Make-A-Wish. Even at its peak during the Attitude Era, mainstream media tried to stay away from WWE, courtesy its weekly programming that wasn't exactly family-friendly. Barring rare exceptions like Mike Tyson being involved with WrestleMania 14, WWE struggled to tie up with advertisers that catered primarily to families.

WWE Superstars have granted thousands of wishes via the Make-A-Wish foundation. They regularly represent the company in various events and TV shows. Major advertisers bring lots of positive exposure and mainstream attention to the company, something no organization would want to miss on. World-renowned brands like Snickers wouldn't want to be associated with WWE if it drops the PG direction.