#4 Opening segment for both shows
As we’re in the midst of a never-ending ratings crisis, both RAW and SmackDown need a substantial boost. Star power is lacking, and the WWE’s only crossover star left on the bill must do double duty to buck the trend.
As a free agent allowed to appear on both brands, John Cena should be in the opening segment on both SmackDown and Raw. The buzz of having the 16-time world champion open the shows would boost ratings and give both shows a sense of importance again. Nobody is a greater draw than Cena today, and his presence alone validates either show he appears on.
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