Have credible names feud over it
This is the most obvious way to make a championship important, and quite honestly it would help the United States Championship quite a bit.
I’m not just talking about Brock Lesnar, although there have been rumours about him and the championship, but also names like a returning John Cena, Cesaro, Dolph Ziggler, Dean Ambrose, AJ Styles and quite a few more. If the star power that goes after the Intercontinental Championship surrounds the United States Championship , it too would be elevated beyond anything before.
Feedback
Teddy Long snaps when Swerve Strickland's race is brought up HERE
