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#4. He has cooled off significantly
Didn't it feel like yesterday when Braun Strowman was the single hottest star in all of WWE? Between August 2016 and December 2018, Strowman was on an absolute tear. For a majority of that period, especially between mid-2017 to early 2018, he was without a doubt the hottest star in the company.
Also read: 3 reasons why Kevin Owens' face turn will fail and 3 it won't
He was booked like the monster he is and he simply wreaked havoc without really saying much. He got over organically and turned babyface at the right time. It was WWE's failure to capitalize on it that inevitably cooled him down.
Now that he hasn't been hot for many months, it's very likely that the company feels as though it was more his fault and pulled the rug from underneath. Since they're not able to capitalize now, they probably feel it's pointless to try.
Also read: 5 reasons why AJ Styles turned heel on RAW
