5 reasons why WWE is planning Seth Rollins vs Braun Strowman for the Universal Championship at Clash of Champions

#4 Paul Heyman wants to push Strowman

Ever since Rollins won the Universal Championship at WrestleMania 35 (and lost it at Extreme Rules) he has been feuding with either Baron Corbin or Brock Lesnar - Superstars who are not very well-liked by the WWE Universe. This resulted in a lack of interest in Rollins as the Champion, and his reign ended up being rather forgettable.

However, the new executive director of RAW - Paul Heyman, is reportedly very keen on pushing Braun Strowman. As reported by SportsKeeda's Tom Colohue, WWE is looking to build Strowman back into the monster that he once was:

The idea is to get Strowman back to his roots as a monster, just destroying everything in his path. He hasn’t been used as effectively as he could be.”

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#3 Right timing

Braun Strowman has been floundering on the roster for a long time now. Being relegated to inconsequential matches and segments has seriously diluted the credibility of the Monster.

Having been left off the past few major PPVs including SummerSlam, the time is correct for Strowman to bounce back and help freshen-up the main event scene. Seth Rollins also needs a challenger that has been away from the main event picture so that there is a sense of departure from the usual names in the main event - and what better time to start the new feud than after SummerSlam.