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#4 To increase ratings
It’s all about the ratings, isn’t it? Every week, critics and fans take a look at the favorite show’s ratings to see where the current content is taking the show.
Superstars such as Brock Lesnar, ‘The Fiend’ Bray Wyatt, and Adam Cole can instantly help increase a show’s ratings simply by just making an appearance and cutting a promo.
Batista is one of the biggest names in the entertainment industry today, and just like Dwayne “The Rock” Johnson and John Cena, he too has the power to stir up some headlines by just making a few simple comments.
For the past couple of weeks, we have seen fans get extremely interested in the Twitter exchange between The Animal and Dana Brooke.
Last week, Brooke was shown to introduce Elias back into the mix during her segment with Drake Maverick. This week we once again saw Elias appear and sing a song during a similar segment where he mentioned Batista and Brooke’s current status together.
All these things will help SmackDown make more headlines, and potentially get more viewership over the next few weeks. Fans will remain interested as to where the company is planning to take this storyline, and that could give SmackDown constant or increased viewership for some time.
