WWE is a global brand now and more often than not, the company likes to have a local connect for every market. If you remember Jinder Mahal's rise to power, it was to consolidate and gain a foothold in the massive Indian market, which is a pretty big source of revenue for the company in terms of TV rights. Similarly, The Latin American market has been an area of focus for Vince McMahon and his cohorts for many years now.
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WWE tried to make Alberto Del Rio the face of this marketing move, but Del Rio's runs never panned out the way the should have. They have a chance to right the wrong with Andrade. So far, there haven't been any real issues with Andrade from a backstage perspective.
Breaking Vince Russo and Jim Cornette update HERE.
With Andrade as a future WWE Champion, I'm certain WWE could take over Latin America. Their already loyal fanbase may be thrilled to have a reigning WWE Champion they can call their own.
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About the author
Riju Dasgupta
Riju Dasgupta is the most-read active writer in Sportskeeda at the moment, across all sports. Having come on board in 2016, Dasgupta is best known for the 'Best and Worst' column, something that has become a staple for the site!
In addition to his writing responsibilities, Dasgupta is also the Assistant Manager of the Combat Sports division. In 4 years, Dasgupta has conducted over 150 interviews with stars from WWE, Impact Wrestling, PCW Ultra, WOS, UFC, ONE FC and the world of boxing as well.
In addition to everything he does in Sportskeeda, Dasgupta is also the bassist and lyricist for heavy metal bands- Albatross and Primitiv.
Before joining Sportskeeda, Dasgupta was a comedy writer for Star TV, where he scripted lines for the iconic Lola Kutty property, in addition to hit TV shows like Axe Ur Ex & UR Fired. He was also a columnist for Rolling Stone India.
Follow him on Facebook and Twitter, for regular wrestling updates.
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