#4 Get Bollywood involved
Cricket and Bollywood are two things that never fail to create a buzz in India. And this is why we see cricket players and Bollywood stars being associated with all the sporting leagues that poke up. Recently, when WWE visited India, they also made use of Bollywood to get some extra publicity.
Similarly, when Impact ran Ring Ka King Years back, they had brought in Harbhajan Singh and it worked wonders. If Impact manages to rope in a big name from Bollywood for their on-going tapings, it would help them make some headlines. The presence of such celebrities can also result in a bigger audience for the tapings.
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