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#3 Continue to keep Roman Reigns out of the World Title picture
Resentment.
Specifically, a crowd's verbal resentment toward WWE. It's a powerful tool in the world of pro wrestling and can turn a promising young babyface who may not be getting a chance to shine into the mega Superstar they were always meant to be. Just look at Daniel Bryan, who was snubbed repeatedly from main event status by WWE and only finally won the WWE Title at WrestleMania XXX after his Yes Movement rocked the company to its very core.
With that being said, WWE continuing to keep Roman Reigns as Superstar who stays lower on the card and takes on the men who are trying to move up the roster could eventually work its way into becoming resentment and forcing WWE to put him back into the World Title picture. It could even be what creates a sort of Yes Movement for Reigns, which ultimately results in his rechristening as champion.
A fan reaction of that manner is what WWE has wanted for a long time, and especially with how much Reigns has matured over the past couple of years, he's more ready than ever before to be the true face of the company. Changing their handling of the star by keeping him prominent but not the main focus of the show could be what finally tips the scales in his favor in the eyes of the vocal majority of the WWE Universe. It could even become his most successful run as champion to date.
Maybe this is a little too ambitious and the WWE Universe won't respond to this in the way they did with Daniel Bryan, but keeping Reigns away from the tippy-top of the card could spur up some stronger fan support that could ultimately lead the WWE Universe to demand to have Roman Reigns as their champion. It might not even be resentment, but actually distance making the heart grow fonder. Either way, this tactic could prove successful.
