Gimmicks
Ryback’s permanent look of almost becoming the Hulk could actually play in his favour. Other expressions seem incongruous on his face but a Jekyll and Hyde gimmick would assimilate it well.
He could come out as a polite, congenial, sensitive, limerick-reciting (poetry can be superfluous) sweetheart before snapping when it crosses a line. Imagine the possibilities of that in a tag team!
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