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4) Former 6-Time WWE World Champion Chris Jericho
Chris Jericho is still going more than 30 years into his career and 23 years since his WWE debut. Despite coming into WWE as an annoying heel, fans were quick to rally behind Jericho. He rose to the top and found himself in a feud with Triple H and Stephanie McMahon that established him as one of the most popular stars in the company.
As Y2J, Jericho was funny and full of charisma. When Jericho turned heel in 2008, he took his entire career to another level. During the Honest Man gimmick, Jericho dressed in a suit and had a vast vocabulary similar to Nick Bonkwinkel. His feud with Shawn Michaels cemented Jericho's spot as a top star in the years to follow.
The only thing keeping Chris Jericho from being higher on this list is that all of his world title reigns came as a heel. The company never fully got behind Y2J as a babyface despite fans greeting him with massive pops.
3) Former 5-Time WWE World Champion CM Punk
CM Punk drew lapsed fans back to wrestling via his Pipebomb promo in 2011. Firmly set as a heel, the appeal of his anti-authority persona turned him into babyface and created brand new fans in the process. The Voice of the Voiceless run made Punk a cult-like figure that had a connection with fans unlike anyone in the business had seen.
Even though Punk's babyface run was important, everyone typically hears how much better he is as a heel. Whether it be as the leader of The Straight Edge Society or the second half of his 434-day WWE title reign, Punk always stepped up as a bad guy. Feuds with The Rock, John Cena, Jeff Hardy, and The Undertaker delivered and showed why Punk is an all-time great heel.
