“They don’t know how to do it” - Vince Russo says WWE’s writing team can’t do one thing without him (Exclusive)

WWE currently has a large creative team, which helps churn out stories for its weekly shows. It underwent major changes after Triple H was promoted to Chief Content Officer of the company, and now features a good mix of past and present figures, including Bruce Prichard and former wrestler Drake Maverick.

Wrestling veteran Vince Russo served as WWE's head writer during the Attitude Era, a period widely considered the most successful in the promotion's history. He helped craft storylines that were edgier than those today and that drew more viewers to the product.

During the latest edition of BroDown on Sportskeeda WrestleBinge, co-host Mac Davis stated that the shift to the PG Era killed WWE's momentum because they couldn't produce edgy storylines. Vince Russo responded that the promotion can't do so because he's no longer part of the company and that the current writers aren't capable of it.

"Mac, let's just be honest. You couldn't write those edgy stories anymore because Vince Russo and Ed Ferrara were no longer there. Period. End the freaking story. They're not capable. They don't know how to do it," Russo said.

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The Triple H-led creative team has come under scrutiny since shifting the promotion's weekly shows to Netflix. WWE has taken notice of this and is reportedly making changes to the creative team, adding more members to make the product more enjoyable.

Currently, their focus is on delivering an entertaining Crown Jewel event later today, featuring some exciting matches on the card. Cody Rhodes, Seth Rollins, and Roman Reigns are all set to be in action at the event.

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About the author

Faiz is a WWE writer at Sportskeeda Wrestling. He is a BBA graduate who is passionate about sports and wants to make a career in that field. This passion led to a postgraduate degree in Journalism, which helped him pivot into becoming a sports writer. When writing, he puts the utmost importance on accuracy and thorough research.

Faiz has six years of work experience across four companies. He started his career with Zomato and then moved to Amazon. He shifted to becoming a football writer at TV9 Digital and is now with Sportskeeda. He covered the Wrestling Xtreme Mania event in Gurgaon in 2025, where he had the opportunity to interview Raj The Maharaja, fka Jinder Mahal. At the same event, he also got quick interviews with former WWE Superstar Dijak and Japanese Joshi legend Emi Sakura.

When it comes to his favourite wrestlers, Faiz has two names in mind. He loved to watch Triple H before the current WWE CCO retired, and he is a huge fan of Roman Reigns. Being a loyal fan since the Tribal Chief's SHIELD days, Faiz credits Roman's mic skills and unmatched in-ring storytelling for his mega success. When he was young, one in-ring story left a lasting impression on his mind and eventually got him hooked on WWE. That match was Shawn Michaels vs. Ric Flair at WrestleMania 24. Apart from that, he is also a fan of RAW.

When Faiz is not writing for Sportskeeda, he loves to keep up with other sports. He is an avid cricket and football fan, a huge gamer, and loves playing some RPGs on the PlayStation.

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Edited by Faiz Ahmed