WWE announces major partnership ahead of Clash in Paris

WWE, creatively led by Triple H, has announced a major partnership ahead of the Clash in Paris Premium Live Event. The sports entertainment juggernaut has been making some big moves of late. The promotion recently signed a deal with ESPN to stream its PLEs in the U.S., starting next month.

Now, World Wrestling Entertainment has come up with another big deal. The TKO-owned company has joined hands with the French soccer club Paris Saint-Germain, also referred to as PSG.

On August 27, the global juggernaut and PSG issued a statement highlighting this new partnership.

"WWE®, part of TKO Group Holdings (NYSE: TKO), and Paris Saint-Germain, one of the most iconic and globally recognized football clubs in the world, today announced a groundbreaking long-term collaboration bringing together two global powerhouses in sports and entertainment," the statement read. [H/T: WWE.com]

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The agreement will see the two organizations work together to expand their reach beyond their traditional audiences. The Stamford-based company and PSG will work on developing original content, exclusive merchandise, and retail collaborations, as well as fan engagement initiatives.

According to the statement, there will be crossover appearances involving WWE Superstars and PSG players.

This new announcement adds to the previous collaboration between the two brands. In March this year, World Wrestling Entertainment and PSG released a Legacy Championship belt featuring the French soccer team's colors and logos.

WWE is set to have its first-ever PLE in the French capital

Notably, this partnership comes just days ahead of the Stamford-based company's first-ever PLE in the French capital. The event will be held at Paris La Défense Arena on August 31.

So far, five matches have been announced to take place on the night by the Triple H-led creative team. John Cena will continue his Retirement Tour, as he takes on The Maverick Logan Paul in a singles bout at the event.

Fans will also see Sheamus and Rusev battle in a Good Ol' Fashioned Donnybrook Match. Becky Lynch will defend her Women's Intercontinental Championship against Nikki Bella, while Roman Reigns will face Bronson Reed in a singles match.

Additionally, Seth Rollins will defend his World Heavyweight Championship against CM Punk, Jey Uso, and LA Knight in a Fatal Four-Way Match.

About the author

Sherjeel Malik is a writer at Sportskeeda and covers pro wrestling. He was hooked on the product from the moment he saw The Hardy Boyz jumping off ladders during the Attitude Era. While he comes from an engineering background, Sherjeel’s love for pro wrestling and content writing led him to pursue a career in sports journalism. Before assuming his current role at Sportskeeda, Sherjeel worked at other reputable organizations for five years.

While writing articles, he ensures that he only relies on credible sources for information and covers relevant subjects that do not project an agenda against a particular person or association. WWE legend Paul Heyman once shared Sherjeel’s work on his social media handle.

Sherjeel’s earliest memory of pro wrestling is watching Stone Cold Steve Austin and The Undertaker square off for the WWE Title in the main event of a pay-per-view in 1998. His favorite wrestlers are Randy Orton and Jeff Hardy. While he admires Orton for his character work as a heel, he looks up to Jeff because of his unique wrestling style and risk-taking ability.

If he could go back to the Attitude Era, Sherjeel would like to manage Ken Shamrock and be his mouthpiece. He feels Shamrock’s promo skills prevented him from becoming a main event-level act in WWE. Hence, he would like to help the UFC Hall of Famer get over with fans.

When not writing about pro wrestling, he likes to read classics and fiction books.

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Edited by Sherjeel Malik