Three reasons why Brock Lesnar won't be booked to successfully cash-in

#2 The part-timer wouldn't improve ratings constantly

WWE SmackDown Live set to be aired on Fox

Some think that WWE's future at Fox might be a reason for them in considering Brock to be a long-term champion in place of the current title holder Kofi Kingston. The cash-heavy deal that they have with the gigantic television network is subject to be canceled if their ratings don't improve. In such a case, it looks likely for them to take that route.

The episode of RAW that followed the Money in the Bank had a boost in ratings. Thus it is obviously clear that Lesnar has the ability to get the audience hooked on to the blue brand too. However, there is a small problem in that. If Lesnar becomes WWE Champion the ratings would improve on SmackDown Live for a particular season when he appears.

The Beast Incarnate might likely take the title with him into hibernation mode, which would leave the rest of the roster without any motivation. Kofi Kingston thwarting a successful cash-in by the Beast looks unlikely. However, it is much needed to build a credible champion for Smackdown and a short storyline between the both of them when it starts airing on Fox.