10: The Chris Benoit double murder/suicide tragedy
In an incident that sent shockwaves around the world, renowned professional wrestler Chris Benoit killed his wife Nancy (otherwise known as Woman) and his son Daniel between June 22-25, 2007. This incident was not just a tragedy, but a PR nightmare for the company. The media milked this opportunity to explore themes such as ‘violent programming’ and ‘explicit themes’, etc. In lieu of such events, it was but natural that the WWE had to tone down its content for the long term sustenance of the product.
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