#3 Bobby Lashley vs. Kofi Kingston for the WWE Championship (WWE Money In The Bank 2021)
Bobby Lashley enters Money In The Bank 2021 having a crisis of character. Due to key losses to Kofi Kingston and Xavier Woods, the WWE Champion is not as confident as he once was. Kingston has added to this insecurity with his words telling Lashley that he has gotten soft.
Bobby Lashley has reigned as WWE Champion since March and has ran roughshod over the RAW roster with MVP by his side. On the other hand, Kofi Kingston was seen as a tag team specialist with The New Day despite his magical run to the WWE Championship ahead of WrestleMania 35. Kingston changed that thinking with a non-title win over the WWE Champion to earn this opportunity.
MVP has been praising Lashley and has surrounded him with ladies. This has caused Kingston to say that the WWE Champion isn't as hungry as he once was heading into Money In The Bank 2021. Kofi has been scratching and clawing since never getting a rematch to regain the WWE Championship back in 2019.
MVP thought that his trash talk was getting into the head of Kofi, but it was Kingston who got in Lashley's head before Money In The Bank 2021. This has brought out a new fire from Bobby Lashley as seen on the go-home RAW where he cut an impassionated promo about wanting to destroy his challenger.
This WWE Championship Match buildup has been highlighted by strong promo and character work by both men. Kingston has proven himself to be one of the most underrated talkers, while Lashley has added a new wrinkle to his character. The outcome may not be in doubt, but there's no denying the quality of this buildup heading into Money In The Bank 2021.