WWE Network surpasses one million subscribers
At a time when the fans were campaigning to cancel the WWE Network, there were in for a surprise as the company released a statement about the network surpassing a million subscribers. Here’s the official statement from the WWE regarding it:
‘STAMFORD, Conn., January 27, 2015 – WWE® (NYSE: WWE) today announced that WWE Network has surpassed 1 million subscribers just 11 months after launch, making it the fastest-growing digital subscription service. These results represent a 37 percent increase (24 percent domestically) in subscribers since last reported at the end of third quarter 2014, driven primarily by a successfulfree November promotion, the launch of the service in the UK and significant additions for the Royal Rumble pay-per-view event.
“We’re thrilled that we’ve surpassed the 1 million subscriber milestone less than a year after launching WWE Network and in advance of WrestleMania, our biggest event of the year on March 29,” said WWE Chairman & CEO Vince McMahon. “We remain focused on delivering an outstanding value proposition for ours fans by adding new content and new features in the coming year.”
Viewer data continues to indicate that, on average, close to 90 percent of subscribers access WWE Network at least once per week, 99 percent access WWE Network at least once per month and 86 percent of subscribers are satisfied with WWE Network.
Like other digital subscription services, such as Netflix and Hulu Plus, fans are able to sign up for WWE Network online by going to WWE.com and can watch WWE Network on their TVs through connected devices such as Sony Playstation 3, Sony Playstation 4, Xbox One, Xbox 360, Amazon Fire TV, Apple TV and Roku streaming devices as well as Smart TVs including Sony and Samsung. The U.S. English language version of WWE Network is available direct to consumers in more than 170 countries and territories and recently launched in the UK and Ireland.
WWE Network’s one-of-a-kind programming includes all 12 WWE pay-per-view events LIVE at noadditional charge plus groundbreaking original series, reality shows, documentaries, classic matches, exclusive coverage of special events and more than 2,000 titles in its video-on-demand library.
Average fourth quarter and year-end WWE Network numbers will be reported in the normal course as a part of our earnings release on February 12.’
This announcement also immediately saw a response with the WWE stock increasing.