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What's the story?
In a recent WWE Now video, the WWE addressed former TNA boss Dixie Carter's tweet regarding Bobby Lashley.
While Carter asserted her happiness at Lashley returning to WWE; something which has piqued the interest of the pro-wrestling community is the fact that the WWE seems to be more open toward acknowledging Carter than it was in previous years.
In case you didn't know…
TNA (now known as Impact Wrestling) was founded by pro-wrestling veterans Jeff and Jerry Jarrett back in 2002 - with Carter almost immediately acquiring the promotion, and helming TNA until 2017.
It was last year that Anthem Sports & Entertainment bought out Carter's majority shares -thereby witnessing a transition of ownership from Carter to Anthem.
The heart of the matter
One ought to note that the WWE, being the internationally acclaimed sports-entertainment organisation it is, usually refrains from mentioning smaller, rival promotions on its programming.
For long, the vast majority of professional wrestling experts have time and again reiterated that the WWE higher-ups had never been too keen on the mention of TNA/Impact Wrestling on WWE programming. Nevertheless, as of late, WWE has seemingly been more open to the idea of acknowledging TNA on its programming.
Following Bobby Lashley's return to WWE after having spent a decade on the indie circuit as well as performing for Impact Wrestling, his former boss Dixie Carter has taken to social media to put forth a Tweet which read as follows:
"Dang. Kudos to @wwe for getting @fightbobby. A total BEAST!!! One of my absolute faves."
In response to which, Lashley thanked Carter. Furthermore, WWE Now host Cathy Kelly emphasised that Lashley's former boss Dixie Carter knows exactly what this beast can bring to the table:
What's next?
After returning to the WWE on this week's episode of Monday Night RAW, Bobby Lashley is expected to be featured prominently on WWE programming in the days to come.
Experts believe that WWE management is incredibly high on the idea of presenting Lashley as one of the promotion’s top Superstars in future.
Author's take
It’s intriguing that the WWE seem to have chosen a more flexible approach when it comes to mentioning Impact Wrestling. Perhaps this could be a sign that WWE may indeed be interested in collaborating with Impact for future projects, much like this one.
After all WWE always does what’s best for business.
