WWE RAW: 4 Reasons why Becky Lynch defeated Charlotte Flair in the opening match

#2. Allows the company to use Becky Lynch & Seth Rollins’ relationship

WWE pulled back their love story after backlash from fans

This is what the WWE website read after the clash between Lynch and Flair ended in a victory for the RAW brand:

For those of you keeping score, that means two straight No. 1 selections for Raw. Seth Rollins earned the No. 1 overall pick that would eventually be used on Lynch when he defeated Roman Reigns via disqualification last Friday, and The Man claimed yet another victory against her longtime adversary, who subbed in at the last minute for an injured Sasha Banks.

After news of Lynch and Seth Rollins’ dating broke out, the company attempted to cash in. WWE utilized the happy couple in several segments and matches together in order to build momentum for the RAW brand. However, the on-screen relationship didn't work out very well. The WWE Universe soon voiced their displeasure, and so have the WWE power couple. This led to the company slowly pulling back from including the relationship in the RAW storyline. With both Lynch and Rollins back together again on RAW, this could all change and WWE could excel where they previously failed.

It was Rollins' win on SmackDown that allowed RAW to select Becky Lynch first overall, and Lynch’s win on RAW that allowed the Red brand to select Rollins. The move is fitting, as the real life couple are each responsible for the Red brand unification.